Last May, Maurice Lévy, Chairman of Publicis and founder of Viva Technology (Vivatech) – the trade show dedicated to innovation – launched a new digital platform called YourArt. The aim? To offer professional artists, as well as amateurs, an exhibition and sales space for their works of art.
Did you know about Youtube? Discover YourArt, the new digital platform combining artificial intelligence and art developed by Maurice Lévy, which aims to give visibility to artists, both professionals and beginners, for the sale of their works of art.
“YourArt aims to become the world’s leading art and tech platform, with the largest number of artists, galleries, collectors and enthusiasts”, the former Publicis boss told France Inter.
At just 81, this businessman is combining two passions in this digital project: art and technology. It’s also a family adventure, since he has just launched YourArt with his son Stéphane, who remains vice-president.
Art on the virtual canvas
To bring his project to fruition, the businessman organized a first fund-raising round, amounting to 9 million euros, with the help of his family, friends and wealthy investors such as Henry Kravis, billionaire and founder of the American fund KKR.
But what does YourArt actually do? Are you familiar with the principle of music platforms? It’s much the same. Here, any artist can subscribe, for between 10 and 30 euros a month, to exhibit his or her work in a tailor-made digital space.
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Featured photo : © Press
