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5 mins lecture

Watchmaking : Watches and Wonders, a city within a city

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Watches and Wonders, the watchmaking art fair par excellence, returns to Geneva from March 27 to April 2. A little extra this year: the creation of In the City, the reconstruction of a city within the city within the Salon.

 

For almost a week this spring, the heart of Geneva will beat to the rhythm of timepieces. Watch enthusiasts, professionals and retailers from all over the world will be able to discover the new products of the 48 watch brands present at the Watches and Wonders show. As last year, prestigious brands such as Tag Heuer, Patek Philippe, Rolex, Cartier, Chanel and Chopard will be present.

 

A major novelty for this 2023 edition, the Show will invite visitors and professionals to live an immersive experience with In the City. Designed as a real village, with its squares, alleys and restaurants, this city within a city will dazzle everyone.

 

The show will begin on March 27, with the first three days reserved exclusively for retailers, professionals and the media. The general public will be expected on April 1 and 2, “for a journey to the heart of time“.

 

More than just a watch show, Watches and Wonders is an experience rich in discoveries, which can be experienced in person or digitally via the watchesandwonders.com platform.

 

A vast program of conferences has been specially organized for the general public during the first weekend of April. About six conferences and round tables will be held each day in the auditorium. Renowned experts and speakers will be present to analyze the latest watch trends, explain what makes a watch valuable or how to start a vintage watch collection. Hot topics will also be discussed such as the Metaverse, NFTs, blockchain and circularity.

 

The Salon is dedicated to time: the past, with objects of yesteryear, the present, with watch models that revolutionize this craft and finally, the future, which will be discussed with the LAB, a space dedicated to innovation and new technologies, driven by the futuristic projects of major companies such as Tag Heuer and its connected watches.

 

The Show is of course the central element of this annual event, but the city of Geneva is thinking big. For a week, the whole city will be turning to the rhythm of the hands of a watch. The major watch brands will open their doors to reveal unique creations, ornate pieces and rare watch complications.

 

Last year, Watches and Wonders welcomed nearly 22 000 unique visitors, including nearly 1 000 journalists. On the digital side, it reportedly had a reach of 350 million people and 800 000 posts mentioning #watchesandwonders on various social networks. The digital edition attracted nearly 155 000 unique visitors, including 2 600 accredited digital journalists.

 

Your Luxus Plus magazine, partner of the Watches and Wonders Show, will be on site from March 27 to April 2 to cover the entire event and let you live the experience, as if you were there.

 

 

 

Read also >Watchmaking: the fourth edition of LVMH Watch Week arrives in Singapore

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Watches and Wonders, the watchmaking art fair par excellence, returns to Geneva from March 27 to April 2. A little extra this year: the creation of In the City, the reconstruction of a city within the city within the Salon.

 

For almost a week this spring, the heart of Geneva will beat to the rhythm of timepieces. Watch enthusiasts, professionals and retailers from all over the world will be able to discover the new products of the 48 watch brands present at the Watches and Wonders show. As last year, prestigious brands such as Tag Heuer, Patek Philippe, Rolex, Cartier, Chanel and Chopard will be present.

 

A major novelty for this 2023 edition, the Show will invite visitors and professionals to live an immersive experience with In the City. Designed as a real village, with its squares, alleys and restaurants, this city within a city will dazzle everyone.

 

The show will begin on March 27, with the first three days reserved exclusively for retailers, professionals and the media. The general public will be expected on April 1 and 2, “for a journey to the heart of time“.

 

More than just a watch show, Watches and Wonders is an experience rich in discoveries, which can be experienced in person or digitally via the watchesandwonders.com platform.

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Watches and Wonders, the watchmaking art fair par excellence, returns to Geneva from March 27 to April 2. A little extra this year: the creation of In the City, the reconstruction of a city within the city within the Salon.

 

For almost a week this spring, the heart of Geneva will beat to the rhythm of timepieces. Watch enthusiasts, professionals and retailers from all over the world will be able to discover the new products of the 48 watch brands present at the Watches and Wonders show. As last year, prestigious brands such as Tag Heuer, Patek Philippe, Rolex, Cartier, Chanel and Chopard will be present.

 

A major novelty for this 2023 edition, the Show will invite visitors and professionals to live an immersive experience with In the City. Designed as a real village, with its squares, alleys and restaurants, this city within a city will dazzle everyone.

 

The show will begin on March 27, with the first three days reserved exclusively for retailers, professionals and the media. The general public will be expected on April 1 and 2, “for a journey to the heart of time“.

 

More than just a watch show, Watches and Wonders is an experience rich in discoveries, which can be experienced in person or digitally via the watchesandwonders.com platform.

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The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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