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Multi-brand online retailers Mr Porter and Net-A-Porter said they will continue their partnership with Watches and Wonders, a must-attend event that celebrates watchmaking excellence worldwide. The first edition is currently taking place with Watches and Wonders Geneva 2021 on the digital platform watchesandwonders.com.
This year’s partnership is taking place in two phases, incorporating physical and digital events and campaigns, allowing customers to be first to market with the latest products as soon as they are launched.
With this in mind and to celebrate the launch of the event, Mr Porter and Net-A-Porter will offer immersive virtual activations, original content and enhanced shopping capabilities from today.
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April – Improved online access and customer experience
The two brands will be able to interact, inform and delight their audiences around the world by providing unique access and discovery through a variety of experiences such as exclusive and personalised virtual shopping appointments for high-profile individuals, in-depth analysis of the latest trends and novelties in Mr. Porter’s The Journal magazine, Net-a-Porter’s Porter, and on the two brands’ various Instagram accounts, online discussion groups with some of the most influential people in the watch industry, moderated by Net-a-Porter’s high jewellery and watch editor, Charlie Boyd, and Mr Porter’s senior watch editor, Chris Hall.
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The first-ever live chat about luxury watches will be broadcast on both the Mr Porter and NET-A-PORTER apps, with a new episode of ‘Fine Time’, Net-a-Porter’s series dedicated to fine jewellery and luxury watches.
Exclusive access to new products as soon as they are launched
The duo will be the first to sell a selection of novelties from brands such as Cartier, IWC Schaffhausen, Panerai, Piaget and Vacheron Constantin, allowing customers to purchase these new pieces in real time, during the event, and worldwide.
Mr Porter will present a new timepiece for each of the 11 participating watch companies: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin, all of which are currently available on Mr Porter, as well as two new brands, Hermès and H. Moser & Cie.
Net-a-Porter will present a new piece for each of the six Houses currently present on Net-a-Porter, Cartier, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Piaget and Vacheron Constantin.
September – New products, styles and trends of the season
Net-A-Porter and Mr Porter will follow up their April activity with a second campaign in September 2021, showcasing additional new products and further celebrating the intersection between quality watches and their luxury fashion and style offering.
“Following last year’s successful partnership with Watches and Wonders, we are delighted to build on our unique offering for 2021. Our proposition offers exclusive shopping opportunities and increased digital engagement across our global editorial and social channels, as well as new live streaming functionality on our Net-A-Porter and Mr Porter apps, creating a unique and immersive discovery for this year’s event and campaign,” said Alison Loehnis, President of Net-A-Porter and Mr Porter.
“We are extremely pleased to continue this strategic partnership with Mr Porter and Net-A-Porter, which allows us to further expand the digital experience of Montres et Merveilles. Emmanuel Perrin, President of the Fondation de la Haute Horlogerie, said, “This is a wonderful opportunity to share our passion for watchmaking with a new and discerning clientele, by giving them privileged online access to exceptional timepieces.
Read also > LUXURY WATCHMAKING : THE TIME HAS COME FOR WATCH & WONDERS 2021 TO RECOVER
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