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Istock is an image bank that provides access to millions of photos, illustrations, videos and audios. It reveals, through a study, four visual marketing trends for the coming year.
Istock is e-commerce platform provides high-end images and videos at affordable prices. It has just released a report, produced by its creative information platform, Visual GPS. The goal is to help small and large businesses understand consumer expectations and sentiments in a complex economic environment, and thus guide them in their marketing strategies in 2023.
According to Visual GPS, consumers’ top concerns range from climate change to inflation to the rising cost of goods and services. Another key finding is that people put their well-being first. Among the important things in life, 63% want a better work/life balance, followed by improving their physical health for 59% and spending more time with loved ones for 52% of respondents.
80% of respondents appreciate the fact that the companies they are connected with can recognize the challenges they face. According to Istock’s experts, companies need to imagine their offerings through the personal experiences of their customers. They also need to be aware of their current concerns and those they will face next year.
“Our VisualGPS study found that 2 out of 3 people worldwide expect companies to empathize with them,” says Rebecca Swift, global head of Creative Insights at Istock. “Small and medium-sized businesses have an advantage in engaging more with their audience in this new economic climate if they can translate those values to their audience through the right images and videos and meet their audience’s expectations.”
Empathy
In light of the current economic climate, with inflation and rising prices, people are finding it difficult to project themselves and are sometimes forced to make concessions. To create content that speaks with a certain universality, Istock suggests that companies create marketing visuals that rely on empathy.
When imagining social gatherings, they should think of low-cost activities that bring people together. Like happy people coming together around activities such as house parties playing board games, open-air museums or outdoor activities. This, according to Istock, is a great way to engage with customers by showing that you are aware of how they spend while taking into account economic hardships.
Social relationships highlighted
Istock noticed that consumers prioritize their loved ones and themselves. The second visual strategy in this report focuses on social relationships. It is therefore important to show images and videos of fulfilling experiences that connect consumers to their loved ones. A strategy that aims to better communicate with the customer.
Life’s little luxuries
According to Visual GPS, when asked about their concerns, consumers put the rising cost of living in first place. According to the platform’s experts, there is a potential increase in the “lipstick effect“, a means used as an indicator of economic pressure on the consumption of luxury products. This means that if the price of goods increases, the category of “small luxury” will expand, creating opportunities to highlight items that are not usually presented as luxurious.
Emotional and physical well-being
Finally, consumers are making wellness a priority. Rather than showing experiences that are unattainable for most consumers, it’s better to focus on images that tell real stories, with the emotions they generate. The experts at Istock advocate for companies, when creating their narrative, to think about visuals such as Working from Anywhere, Living in the Moment, and Adventure and Travel.
According to tomorrow’s marketing trends, altitude vacations are expected to surpass beach destinations, with the development of adventure-based experiences. For customers who can afford to spend without worrying about their wallets, safaris and cruises are expected to become more popular.
Read also >Engel & Völkers : a report on the luxury real estate trends of tomorrow
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Istock is an image bank that provides access to millions of photos, illustrations, videos and audios. It reveals, through a study, four visual marketing trends for the coming year.
Istock is e-commerce platform provides high-end images and videos at affordable prices. It has just released a report, produced by its creative information platform, Visual GPS. The goal is to help small and large businesses understand consumer expectations and sentiments in a complex economic environment, and thus guide them in their marketing strategies in 2023.
According to Visual GPS, consumers’ top concerns range from climate change to inflation to the rising cost of goods and services. Another key finding is that people put their well-being first. Among the important things in life, 63% want a better work/life balance, followed by improving their physical health for 59% and spending more time with loved ones for 52% of respondents.
80% of respondents appreciate the fact that the companies they are connected with can recognize the challenges they face. According to Istock’s experts, companies need to imagine their offerings through the personal experiences of their customers. They also need to be aware of their current concerns and those they will face next year.
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Istock is an image bank that provides access to millions of photos, illustrations, videos and audios. It reveals, through a study, four visual marketing trends for the coming year.
Istock is e-commerce platform provides high-end images and videos at affordable prices. It has just released a report, produced by its creative information platform, Visual GPS. The goal is to help small and large businesses understand consumer expectations and sentiments in a complex economic environment, and thus guide them in their marketing strategies in 2023.
According to Visual GPS, consumers’ top concerns range from climate change to inflation to the rising cost of goods and services. Another key finding is that people put their well-being first. Among the important things in life, 63% want a better work/life balance, followed by improving their physical health for 59% and spending more time with loved ones for 52% of respondents.
80% of respondents appreciate the fact that the companies they are connected with can recognize the challenges they face. According to Istock’s experts, companies need to imagine their offerings through the personal experiences of their customers. They also need to be aware of their current concerns and those they will face next year.
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