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Rihanna will launch its luxury brand with LVMH, Virgil Abloh unveils a collection of jewellery, the other news of the day.
Press review
Rihanna will launch its luxury brand with LVMH
According to revelations from WWD (Women’s Wear Daily), Rihanna seems interested in the world of luxury. According to several sources, a new house is being created by LVMH group with the worldwide known singer. The leader of the luxury industry would therefore want to work with the girl from Barbados, which already owns the sportswear brand Fenty, to create a clothing brand.
The brand, which includes ready-to-wear, leather goods and accessories, could be launched this year along with the ninth Rihanna album, according to WWD.
If this project materializes and the clothes come out, Bernard Arnault would launch the first brand since Christian Lacroix in 1987! In addition, always melons these sources several heads of Louis Vuitton and Celine will surely participate in this project.
For the moment, the French luxury group has not confirmed this information. He refused to comment on this news while the Men’s Fashion Week is in full swing in Paris.
Virgil Abloh unveils a jewellery collection
American fashion designer Virgil Abloh will unveil a jewelry collection on January 17 in a Parisian ephemeral boutique at Hôtel Costes.
At the head of the Off-White brand, Virgil Abloh is also the artistic director of men’s fashion at Louis Vuitton.
A photo published on the creator’s Instagram account gives a foretaste of this collection on the theme of the confrontation between luxury and popularity: it shows a box of paper clips on which is written “Virgil Abloh recycled XXL paper clips“.
This first range of jewellery under his name will be presented at the same time as a selection of leather goods and shoes in the “Floral Shop” pop-up which will open on 17 January at the Hôtel Costes, rue Saint-Honoré, in the 1st arrondissement of Paris, throughout Fashion Week.
Richard Mille in full colors
Richard Mille wishes to address a younger, more fashionable clientele who are fond of diverted objects.
In the same vein as Virgil Abloh at Louis Vuitton, Richard Mille offers a watch collection directly addressed to new wealthy individuals who approach luxury as well as fashion: by collection.
Carried by rap and football stars, the brand speaks to a population that loves ultra-manufactured objects, but approaches them differently. Between diversion and gentle regression, this collection has already received a very favourable reception from Asian influencers.
New Gucci campaign in honour of the Year of the Pig
As part of its new advertising campaign, Gucci has decided to starify animals again, this time by honouring little pink pigs.
Designed by Alessandro Michele, the brand’s creative director, this campaign, designed by photographer Frank Lebon, features a multitude of piglets playing the role of stars to showcase Gucci products.
Often associated with sincerity, honesty and generosity, the pig is registered as the emblematic animal of the year 2019 according to the Chinese calendar, succeeding the dog. Once again, Gucci is celebrating this event, elevating the pig to the status of a fashionable animal through an ultra-limited edition collection. Concretely? A pig imagined by Gucci, with naive features (also guest star of the Gucci application), alongside the unavoidable three little Walt Disney pigs, affixed to ready-to-wear pieces and accessories.
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