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Vestiaire Collective has just unveiled its first report on the data of its global community, which today counts nine million active members in 90 countries. A satisfactory balance sheet for the luxury second-hand goods community platform which shows an 82% increase in sales between members for an overall increase of 88% in the volume of items on offer. Explanations.
Consumer attitudes are on the rise in a post-Covid world. Indeed, consumers favour products that are durable and have a real utility.
© Vestiaire Collective
The group reputed to be the most dynamic in the purchase and sale of second-hand fashion items has found that its customers, mainly the Z and Y generations (The Millennials), have changed their approach to fashion consumption.
Since the outbreak of the pandemic, interactions between members of the company have accelerated with the desire for “user-friendly” shopping. The result was an 82% increase in sales, for an overall increase of 88% in the volume of items on offer.
It should be noted that several trends are emerging from this booming market.
Starting with vintage fashion with a growing demand for Jean-Paul Gaultier, Margiela and Balenciaga pieces. The brand also noted a boom in the Prada brand with a 40% quarterly increase in sales for this type of piece.
The search for sustainability is becoming just as essential for consumers. During Sustainability Month, for example, responsible brands such as Stella McCartney, Marine Serre and Veja also began to appear on the site.
Vestiaire Collective has thus seen its figures increase for brands with a strong adhoc DNA such as Vivienne Westwood, Omega and Rolex, which have also generated a lot of interest on the platform.
” Impulse purchases have been replaced by timeless, easy-to-wear pieces. Sustainable, safe and responsible products are becoming more and more popular with consumers, fashion is changing,” explained Vestiaire Collective.
Furthermore, the brand pointed out that these impulse purchases are contrasted across geographic markets despite decades of globalization and cultural standards. Overall, Jean-Paul Gaultier, Dior, and Gucci, especially the iconic Jackie bag, are leading the way.
Louis Vuitton remains the big favorite in the Asia-Pacific zone, and has been boosted by the relaunch of its “Multi-Pocket” accessory.
Still in Asia-Pacific, special mention also goes to the Off-white brand founded by the famous designer Virgil Abloh.
In the rest of the world, Fendi remains in a good position, as do Chloé and Prada, thanks in particular to the importance of recycled products in its collections.
The same goes for the men’s wardrobe, which continues to thrive in this area with a 51% increase in buyers and 90% in sellers. Among the most desirable brands are the unalterable Tom Ford, but also Bottega Veneta’s vintage pieces, especially its shoulder bags.
Read also > LUXURY : VESTIAIRE COLLECTIVE RAISES €59 MILLION TO DEVELOP TOMORROW’S FASHION
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Vestiaire Collective has just unveiled its first report on the data of its global community, which today counts nine million active members in 90 countries. A satisfactory balance sheet for the luxury second-hand goods community platform which shows an 82% increase in sales between members for an overall increase of 88% in the volume of items on offer. Explanations.
Consumer attitudes are on the rise in a post-Covid world. Indeed, consumers favour products that are durable and have a real utility.
© Vestiaire Collective
The group reputed to be the most dynamic in the purchase and sale of second-hand fashion items has found that its customers, mainly the Z and Y generations (The Millennials)
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Vestiaire Collective has just unveiled its first report on the data of its global community, which today counts nine million active members in 90 countries. A satisfactory balance sheet for the luxury second-hand goods community platform which shows an 82% increase in sales between members for an overall increase of 88% in the volume of items on offer. Explanations.
Consumer attitudes are on the rise in a post-Covid world. Indeed, consumers favour products that are durable and have a real utility.
© Vestiaire Collective
The group reputed to be the most dynamic in the purchase and sale of second-hand fashion items has found that its customers, mainly the Z and Y generations (The Millennials)
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