Since June 1st, travellers can now discover the very first Valentino Beauty pop-up store at Charles de Gaulle airport in Paris. The programme of the event, located in Terminal 2, includes the brand’s complete range of make-up and perfumes.
Travellers from all over the world will dive into the world of Valentino Beauty, inspired by the motto “Cool, Colour, Couture” of Valentino’s Creative Director, Pierpaolo Piccioli.
Inside the pop-up store, Valentino Beauty bestsellers will be present, such as Very Valentino and Rosso Valentino lipsticks, Trio eyebrow pencil, DreamDust glitter eyeshadow and Go-Clutch compact powder.
In addition to make-up, the ephemeral boutique offers a “Couture Clash” experience, combining the world of luxury and youth culture through immersive experiences. Indeed, visitors will be able to take advantage of beauty tips thanks to augmented reality via the L’Oréal Modiface application for iPad.
But that’s not all, the Voice Print experience invites visitors to create a unique souvenir to take home, while the key infuser robot helps them personalise their own Valentino card. A UV printing machine allows visitors to personalise their own Valentino perfume or pouch. A photo booth gives customers the opportunity to remember their beauty break with Valentino Beauty.
Read also > VALENTINO ORGANIZES A PARTNERSHIP WITH AIR FRANCE AND KLM
Featured photos : © Valentino Beauty
