3 mins lecture

Dior : The Montaigne, the yellow diamond symbol of the reopening of Avenue Montaigne

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On the occasion of the reopening of the Avenue Montaigne boutique, Dior unveils a yellow diamond weighing 150 carats, nicknamed Le Montaigne.

 

On March 6, after two years of work supported by architect Peter Marino, Dior reopened its famous Avenue Montaigne store by transforming it into a museum, gardens, café and restaurant, the latter signed by the famous chef Jean Imbert.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Dior Official (@dior)

 

On this occasion, Dior unveiled an exceptional gem, a yellow diamond named “Le Montaigne” of 150 carats discovered in 2020 in the Kimberley mine in South Africa. The House wanted the stone, once cut, to weigh exactly 88.88 carats to echo the lucky number of Mr. Christian Dior. It took almost nine months to study, imagine and cut this stone to the nearest tenth of a carat.

 

© Paul Baril

 

Indeed, the star and the number 8 are the lucky charms of the founder of the House. On October 8, 1946, the House of Dior opened its doors in a private mansion on Avenue Montaigne in the eighth arrondissement. Coincidence or not, the mansion has eight floors and eight workshops. It was here that Christian Dior created the line in eight, the first haute couture collection of the House more commonly known as “New Look“.

Le Montaigne” is on display at 30-32 Avenue Montaigne as part of a new space dedicated to fine jewelry, where clients can make their own custom pieces. Victoire de Castellane, Dior’s Artistic Director of Jewelry, has already imagined the double ring on which the yellow diamond will be mounted. According to the Financial Times, its value is estimated at $50 million.

 

© Paul Baril

 

 

 

Read also > DIOR REOPENS ITS LUXURY TEMPLE ON AVENUE MONTAIGNE

 

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On the occasion of the reopening of the Avenue Montaigne boutique, Dior unveils a yellow diamond weighing 150 carats, nicknamed Le Montaigne.

 

On March 6, after two years of work supported by architect Peter Marino, Dior reopened its famous Avenue Montaigne store by transforming it into a museum, gardens, café and restaurant, the latter signed by the famous chef Jean Imbert.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Dior Official (@dior)

 

 

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On the occasion of the reopening of the Avenue Montaigne boutique, Dior unveils a yellow diamond weighing 150 carats, nicknamed Le Montaigne.

 

On March 6, after two years of work supported by architect Peter Marino, Dior reopened its famous Avenue Montaigne store by transforming it into a museum, gardens, café and restaurant, the latter signed by the famous chef Jean Imbert.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Dior Official (@dior)

 

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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