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Tod’s suffers sales decline for 2018, Chanel in partnership with the Festival de Hyères, Ralph Lauren had a good year and other news of the day.
Press review
Tod’s sees its sales decrease
Tod’s announced a 3% decrease in sales on a like-for-like basis in 2018 due to a deterioration in its business in Italy and the rest of Europe in the fourth quarter.
The Italian group, famous in particular for its moccasins, posted sales of €940.4 million last year, slightly below the analysts’ Refinitiv consensus of €948 million.
At the same time, Diego Della Valle, founder and majority shareholder of Tod’s, increased its stake in the Italian luxury group by 1% this week, according to a stock market opinion.
Chanel in partnership with Festival de Hyères
From April 25 to 29, Villa Noailles will host the 34th edition of the International Festival of Fashion, Photography and Fashion Accessories in Hyères (Var).
This year, Natacha Ramsay-Levi, Creative Director of Chloé and President of the Fashion Jury, will present a brand new prize – the Métiers d’art prize – created in partnership with Chanel.
The cradle of young international creation since 1986, the festival, created by Jean-Pierre Blanc, director of Villa Noailles, this year inaugurates the first prize of the Métiers d’Art, awarded to the best collaboration between the ten finalists and ten of the Métiers d’art de Chanel. For this 34th edition, the art centre located on the heights of Hyères, in the Var, will host exhibitions, conferences, parades, concerts and above all competitions celebrating creation in three sectors: fashion, photography and accessories.
A good year for Ralph Lauren
Ralph Lauren reported better than expected results for the holiday season, reaping the rewards of an 18% increase in its marketing investments.
The American group has thus succeeded in attracting more customers through partnerships with events in fashion or the promotion of its brands by models or actresses on social networks.
The US group’s revenue increased from $1.64 billion (€1.43 billion) to $1.73 billion in the third quarter of its delayed fiscal year as analysts expected $1.66 billion, according to Refinitiv’s IBES data. Excluding non-recurring items, earnings per share were $2.32, also above analysts’ estimates of $2.15.
A new study by Launchmetrics “The State of Menswear 2019 : A Data Analysis of Men’s Fashion Weeks“, uses the MIV algorithm: Media Impact Value, to measure the impact of media releases on all channels during the last spring/summer 2019 season. And the Ralph Lauren mixed fashion show took first place in terms of MIV during the Men’s and Women’s Fashion Weeks, which achieved a score of 38 million euros.
Lancôme joins forces with Alibaba for the Chinese New Year
On January 28, Lancôme announced a collaboration with Alibaba Cloud for the Chinese New Year. The L’Oréal group brand has created an augmented reality game in an ephemeral store located in Harbour City, Hong Kong.
Consumers are invited to capture images of Genifique products via their smartphone. The capture of three photos will then allow them to send their wishes and then win limited edition prizes offered by the beauty brand.
For this functionality, the brand relies more precisely on Alibaba Cloud Image Search, a service based on machine learning to take a picture or upload an image to search for a desired product and launch other information searches on the Internet. Alibaba Cloud allows you to provide data analysis.
This is not the first collaboration between the L’Oréal group, world leader in cosmetics, and Alibaba, a Chinese e-commerce giant. Since 2018, the two partners have been working together on Tmall, Alibaba’s BtoC site, via the Tmall Innovation Center research and innovation entity. This collaboration allows L’Oréal China, which has a turnover of €2.2 billion in 2017 (the group’s second largest market after the United States), to better understand consumer expectations by collecting data from more than 600 million customers of the platform and to have privileged access to the innovations implemented by Jack Ma’s firm.
