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Generation Z’s favorite social network launches TikTok Shopping in partnership with online retailing platform operator Shopify and inaugurates its first virtual stores in the U.S. and UK markets.
Announced at the end of 2020, the partnership between TikTok and e-retailers Shopify is officially launched in the US, Canada and the UK. This collaboration takes the form of TikTok Shopping, a new feature of the Chinese app that allows e-merchants to offer their online store directly on their TikTok profile.
This initiative comes at a time when TikTok became the most downloaded application last year, overtaking social networks such as Instagram, Facebook, and Twitter, with a total of 3 billion downloads since its creation. In trouble in 2020 with the Trump administration, TikTok is now free of any constraint with the arrival in power of U.S. President Joe Biden and can consider new features.
At the same time, restrictions related to the health crisis have led to a meteoric rise in e-commerce, and particularly live e-commerce. According to a study conducted by iiMedia Reseache, it would represent today nearly 150 billion dollars of sales in the Middle Kingdom, recording a strong growth of 121%.
“TikTok Shopping will bring new features that will help Shopify merchants create organic and engaging content that will send consumers directly to their online store at checkout,” TikTok said through a statement.
Among the first users of the new service is Kylie Cosmetics, the brand of the youngest of the Kardashian sisters, Kylie Jenner. Based on the same model as the virtual stores already available on Instagram, TikTok intends to become competitive in the e-commerce market.
“Creators are paving the way for a new type of entrepreneurship where content, community and commerce are key. By enabling new in-app purchase experiences and product discovery on TikTok for the first time, Shopify is fueling the creator economy on one of the world’s fastest growing social and entertainment platforms. We are excited to help this new generation of entrepreneurs connect with their audience in a variety of ways, and with TikTok as a visionary partner,” said Harley Finkelstein, president of Shopify.
Read also > LUXURY : INFLUENCER MARKETING IN THE POST-PANDEMIC WORLD
Featured photo : © TikTok[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Generation Z’s favorite social network launches TikTok Shopping in partnership with online retailing platform operator Shopify and inaugurates its first virtual stores in the U.S. and UK markets.
Announced at the end of 2020, the partnership between TikTok and e-retailers Shopify is officially launched in the US, Canada and the UK. This collaboration takes the form of TikTok Shopping, a new feature of the Chinese app that allows e-merchants to offer their online store directly on their TikTok profile.
This initiative comes at a time when TikTok became the most downloaded application last year, overtaking social networks such as Instagram, Facebook, and Twitter, with a total of 3 billion downloads since its creation. In trouble in 2020 with the Trump administration, TikTok is now free of any constraint with the arrival in power of U.S. President Joe Biden and can consider new features.
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Generation Z’s favorite social network launches TikTok Shopping in partnership with online retailing platform operator Shopify and inaugurates its first virtual stores in the U.S. and UK markets.
Announced at the end of 2020, the partnership between TikTok and e-retailers Shopify is officially launched in the US, Canada and the UK. This collaboration takes the form of TikTok Shopping, a new feature of the Chinese app that allows e-merchants to offer their online store directly on their TikTok profile.
This initiative comes at a time when TikTok became the most downloaded application last year, overtaking social networks such as Instagram, Facebook, and Twitter, with a total of 3 billion downloads since its creation. In trouble in 2020 with the Trump administration, TikTok is now free of any constraint with the arrival in power of U.S. President Joe Biden and can consider new features.
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