The American luxury goods resale platform The RealReal has announced more than satisfactory results for the end of 2021, despite a complicated context linked to the global Covid-19 pandemic.
Despite a still unstable environment given a Covid-19 epidemic rebound worldwide, The RealReal reported very positive results for the end of 2021.
Indeed, the gross merchandise value (GMV) for the month of December 2021 grew by 40% and 49%, compared to the same periods in 2020 and 2019. As another example, the gross value of goods (GMV) for November 2021 increased by 51% and 46% compared to the same periods in 2020 and 2019.
The average order value (AOV) has also increased for the months of October, November and December 2021. In December 2021, the average order value was close to $518, an increase of 10% and 4% compared to the same periods in 2020 and 2019.
These economic results are driven in particular by ready-to-wear, shoes and watches. These categories experienced the strongest growth in December 2021.
The RealReal plans to revert to quarterly and annual earnings releases for 2022 and will no longer provide monthly business updates going forward.
Founded in 2011 by Julie Wainwright, The RealReal is a San Francisco-based online used clothing and accessory sales depot, and has been publicly traded since 2019. The platform provides consumers with a safe and reliable experience to buy and sell their luxury goods, while valuing the circular economy and extending the life cycle of a luxury product. The RealReal is one of the leaders in the second-hand market dedicated to luxury products, alongside competitors such as Vestiaire Collective, Collector Square or Fashionphile and others.
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Featured photos : © The RealReal
