Maison et Objet is the place to be for decoration, design and lifestyle professionals from now until September 11, at the Parc des expositions de Paris Nord-Villepinte. A rich program with two new features this year: the Wellness and Beauty area, and the Hospitality Lab.
Enjoy! The motto of the next edition of the B-to-B Parisian trade show, Maison et Objet, organized by SAFI, a subsidiary of Ateliers d’Art de France and RX France, which runs from September 7 to 11, is sure to entice the decoration, design and lifestyle professionals to whom it is addressed.
The 750 new exhibitors should, in any case, do their utmost to fit in with the underlying trend detected by the organizer thanks to the Peclers agency.
“Taste the pleasures of interiors conducive to well-being, boost your endorphins with design, rediscover a taste for celebration and fantasy…” announces the Show.
We’ve reached such a paroxysm of the anxiety-inducing context that today we’re almost at a tipping point,” analyzes Patricia Beausoleil, director of the Foresight and Environment and Design sectors at Peclers Paris. We’re trying to be hyper-reasonable and we realize that, in the end, we’re all made up of contradictions. We need to go into these more reserved, exclusive, individual, almost egotistical territories to preserve a form of well-being. We need to rediscover forms of optimism.”
It’s against this backdrop of hedonistic research that Maison et Objet is inaugurating two new areas for this edition: an entire exhibition zone dedicated to well-being in the home, called Well-Being and Beauty, set up in Hall 5A, and another, called L’ Hospitality Lab, dedicated to hospitality, in Hall 6.
Well-Being and Beauty
At Well-Being and Beauty, the idea was to “make room for brands that help you feel good, boost your energy and explore the new territories of pleasure”. Among them, it’s possible to discover a selection of products for the home (home fragrances, healthy cleaning products, etc.) as well as for the person (cosmetics and skincare products, fitness accessories, using gentle techniques (aromatherapy, light therapy, music therapy, etc.), detox and relaxation ingredients, and even…sex toys!)
Among the exhibitors will be Le Jardin Retrouvé, offering mood-enhancing candles and fragrance diffusers, and Equilibre CBD, hemp extract-based products to stimulate energy, reduce stress and promote sleep.
To help you find your way around, the forward-looking agency Fashion Snoops, also in Hall 5A, has designed a prospective and experiential space, “The Well-Being Experience”, to “immerse yourself in a multi-dimensional bubble of softness and positive energy”. On the menu: a selection of new products and discovery workshops.
Hospitality Lab
For its part, the Hospitality Lab, designed for professionals in the hotel and catering industry (CHR), offers the chance to discover “inspiring settings, at the cutting edge of aesthetics and functionality, while deciphering new trends in the hotel industry”.
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Visitors will be able to discover the work of interior designers Friedmann & Versace and Roque Intérieurs, as well as the decorating brand The Socialite Family. There will also be an exhibition of the winners of the Accor Design Awards, workshops and a number of trend analyses in a restaurant designed by ADW, Antwerp Design Week.
Cook&Share
Another highlight on the theme of well-being, Maison&Objet offers two events designed by Gault&Millau and Waww La Table in the Cook&Share sector, dedicated in Hall 3 to the arts of the table and the kitchen.
Over the 5 days of the show, the Gault&Millau space will be offering cooking demos, tastings and meetings with both the leading lights and the young guard of French cuisine, sometimes in pairs.
Created by Péri Cochin and Arabelle Reille, Waww la Table aims to “put the table in the spotlight and the plate in celebration”, and will feature an exhibition on the show’s theme, Enjoy, “a quest for personal happiness that injects playfulness back into life”, to “give visitors ideas”. An “inspirational Instagram”, Waww la Table is also an “e.commerce site with an inimitable style that practices the art of mixing vintage objects with collections created exclusively by designers and craftsmen”.
New talent in the hotel and catering sector
In the “HOME” section of the show, hoteliers and restaurateurs will be able to discover “new talents” and “iconic editors, manufacturers and retailers”.
“find iconic editors, manufacturers of excellence and craftsmen grouped in the Forever, Signature, Today and Unique&Eclectic sectors”. Exhibitors include Ethnicraft , Fermob, Vlaemynck, Sika Design, Pmp Furniture, Giobagnara, Lobmeyr, Décor Walther, DCW, Bisson Bruneel, Zimmer+Rohde, Houles, Bazar Bizar, Rock the Kasbah and many more.
In the “OBJECTS” section, catering professionals will find players in culinary preparation and tableware, such as “Cristel and De Buyer, two French manufacturers of top-of-the-range kitchen utensils, Bordallo Pinheiro ceramics from Portugal, Costa Nova innovative and durable stoneware products, and Chilewich top-of-the-range rugs and placemats”.
In the PROJECTS sector, restaurateurs and hoteliers will also be able to obtain “information and inspiration to find out all about made-to-measure offers, from materials and coverings to lighting, baths and home automation”, and thus turn their furnishing projects into reality,
Trails and Conferences
Finally, to help them find their way around, hospitality professionals will be able to take advantage of a specially dedicated “Hotel&Restaurant trail”, “targeting their specific needs, with a global offer, inspired and designed to meet all their specific requirements (safety standards, accessibility, robustness…)”, with, in particular, “a selection of partners specializing in new-generation hospitality”.
Various conferences (“Accor Design Awards”, “Hospitality & Montagne”, “Hospitality & Hybridization of Spaces”, “Chefs and Ceramics”, etc.) will also shed new light on the latest developments in the restaurant and hotel industries.
Immersive experience
More generally, Maison et Objet is also an immersive experience, designed by Peclers Paris over 200 m2 on the theme “in quest of pleasure”, “a sensory and playful journey”, to decipher major consumer trends, with objects, materials and other works, enlivened by performances by artists, craftsmen, designers and creators”.
This edition will also celebrate the 10th anniversary of Light Trend at Maison & Objet, the exhibition on lighting trends conceived by the Franco-Japanese lighting design duo Akari-Lisa Ishii and Motoko Ishii. And this at a time when “lighting is playing an increasingly important role in design and decoration, following developments in LED technology”.
Other highlights of the show include the two “What’s New” areas (Wondernature and Pattern Factory), in Halls 4 and 7, to discover the season’s new products from exhibitors’ collections, the Matériauthèque (Hall 7) and The Mom Village (Hall 6), a selection of the most consulted furniture and objects on the show’s platform…
The Designers of the Year in Hall 7, featuring this year’s Belgian duo Muller Van Severen, and the Designer’s Studio in Hall 7, presenting the exclusive self-published collections of 4 international designers: Faye Toogood, dirk Van der Kroij, Masquespacio and Sébastien Cox, as well as The Rising Talent Awards in Halls 5A and 6, featuring 7 young designers selected by a jury chaired by Philippe Stark…
Last but not least, Hall 7 will feature some twenty lectures by renowned experts on themes such as eco-responsibility: a question of use above all, or “décor, the best ally of fashion boutiques”.
All in all, an abundant program that a five-day visit won’t be enough to exhaust…
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Read also > TRENDS: BEHIND THE BOOM OF LUXURY BRANDS IN FURNITURE AND DECORATION
Featured photo: © Maison & Objets
