[INVESTIGATION] South Korea: When Western luxury woos K-pop (Part 1/5)

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] For the luxury goods industry, territorial expansion in South Korea means more than just opening concept flagships or staging grandiose fashion shows. It’s also about capitalizing on the ever-growing

Interparfums takes over the fashion reins at Rochas.

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The Fragrance specialist will now be in charge of marketing and communications for ready-to-wear by the House of Rochas, which it has owned since 2015. The Italian licensee, Him