The conquest of luxury in Korea is largely based on the soft power promised by Hallyu. A Korean wave so popular worldwide that it has even given rise to a new function:
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This wave of Korean cultural products is all the more seductive for
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The Korea’s conquest of the luxury market is largely based on the soft power promised by Hallyu. A wave of Korean cultural products, including music, TV series and, above
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The conquest of luxury in Korea will not only involve opening boutiques and staging spectacular fashion shows. It will also be a question of soft power and optimistic, consensual
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] For the luxury goods industry, territorial expansion in South Korea means more than just opening concept flagships or staging grandiose fashion shows. It’s also about capitalizing on the ever-growing
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As one of the world’s largest consumers of luxury goods, South Korea is a magnet for luxury brands. This strategic attraction can be measured by the number of stores
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As one of the world’s biggest consumers of luxury goods, South Korea is attracting a great deal of interest from brands in the sector. Although little-known, the Land of
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As one of the world’s biggest consumers of luxury goods, South Korea is attracting a great deal of interest from brands in the sector. Behind the high-profile fashion shows
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Home to some of the world’s largest consumers of luxury goods, the Land of the Morning Calm is a magnet for luxury brands.