Against a backdrop of rapid transformation, Saudi Arabia is mobilizing to strengthen its international influence through soft power. Through a series of cultural, economic and diplomatic initiatives, the country is seeking to
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] In search of alternatives to oil revenues, the Kingdom is diversifying into the fashion sector. At the same time, it is encouraging tourism in the region through its Saudi