[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] In the first part of the investigation, the context was set for Perfume as a gateway to the brand universe for an aspirational, less affluent clientele. But also as
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As a gateway to the brand universe for an aspirational, less affluent clientele, perfume has served as a geographic gas pedal and anti-crisis remedy for luxury companies. While uncertainty
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The luxury market in China is struggling to recover. Buyers are not loyal to a brand or a platform, but to muses and influencers. Gone are the brands and
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] In the first part of the survey, the context was set for luxury e-commerce in China. When did it start, where are online sales on Chinese soil now and
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] In the words of Bain & Co, it is “another China” that is revealing itself to luxury brands, following the drastic restrictions imposed by Beijing until December 2022. For
