The conquest of luxury in Korea is largely based on the soft power promised by Hallyu. A Korean wave so popular worldwide that it has even given rise to a new function:
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This wave of Korean cultural products is all the more seductive for
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The Korea’s conquest of the luxury market is largely based on the soft power promised by Hallyu. A wave of Korean cultural products, including music, TV series and, above
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The conquest of luxury in Korea will not only involve opening boutiques and staging spectacular fashion shows. It will also be a question of soft power and optimistic, consensual
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As one of the world’s biggest consumers of luxury goods, South Korea is a magnet for luxury brands. Especially as the country has grown exponentially in the space of
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As one of the world’s biggest consumers of luxury goods, South Korea is attracting a great deal of interest from brands in the sector. Behind the high-profile fashion shows
A must-see annual event for the fashion and beauty world in the Californian desert, the Coachella music festival has also been attracting luxury brands for several years. The entry ticket – very
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As seen in the first part, department stores and luxury boutiques compete in ingenuity to capture the attention of their customers and arouse their desire. More than a scenographic
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As seen in the first part, department stores and luxury boutiques compete in ingenuity to capture the attention of their customers and arouse their desire. More than a scenographic
[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] As seen in the first part, department stores and luxury boutiques compete in ingenuity to capture the attention of their customers and arouse their desire. More than a scenographic