[INVESTIGATION] South Korea: When Western luxury woos K-pop (Part 2/5)

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] The conquest of luxury in Korea will not only involve opening boutiques and staging spectacular fashion shows. It will also be a question of soft power and optimistic, consensual