For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and the big luxury groups in the 90s and 2000s swept away this old habit
With the growing awareness of inappropriate over-consumption and consumer interest in products with low environmental impact, the vintage and Do It by Yourself trends have become widely popular. Combined, these two concepts
Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open air. 55% of HNWI now consider health to be their primary concern.
On February 8, the Federal Court of Manhattan ordered the artist Mason Rothschild to pay $133,000 to the House of Hermès. The reason? The marketing of NFTs, reproducing without authorization the Birkin
There’s a hotel in Los Angeles called the Magic Castle – it’s a seemingly basic hotel with no distinguishing features. And yet, it comes out in the top 10 of traveller rankings
NFTs (non-fungible tokens) have become a major asset for brands, especially luxury brands. Since the beginning of the year, companies such as Dolce&Gabbana, Jacob & Co and Hennessy have put various products
[vc_row][vc_column][vc_column_text] Most of us are facing bleak days. At best, we spend our time in isolation, not able to be with many of our friends or loved ones. We go to the
[vc_row][vc_column][vc_column_text] The Luxury Industry is taking the COVID-19 crisis in full force, and not surprisingly questioning the future of luxury shopping behaviors. What will the landscape and consumption habits look like when
[vc_row][vc_column][vc_column_text] “In my boutique, I ask my advisers to invite a customer once a month for a reason they must imagine, the idea is to bring the customer into the store and
Annie-Paule Quéré is a brand identity and strategy consultant and founder of L’Atelier de la Marque. She assists managers in the development and updating of heritage brands as well as in the