Saks and its luxury e-commerce platform present an exclusive collection for the Super Bowl featuring Denver’s star receiver Jerry Jeudy.
In anticipation of the biggest sporting event of the year, Saks has partnered with 28 leading brands to launch its “Game Day Capsules,” featuring a wide range of exclusive products focused on men’s fashion. More than 275 limited edition items from top designers such as Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Just Don, Purple Brand, Versace and more will be available.
“This year, Saks is the ultimate destination for Superbowl fashion with an exceptional range of exclusives for our men’s, women’s and children’s customers,” said Tracy Margolies, Chief Merchandising Officer at Saks. “We’re at a time when the intersection of fashion and sports is stronger than ever, and we’re thrilled to style our customers for the biggest day in sports with an unmatched assortment of merchandise they can’t find anywhere else.”
The limited edition collection is infused with a sports-centric aesthetic and Los Angeles vibe to honor the location of this year’s game. The products range in price from $57 to $2,395 and are available starting today on Saks.com and in select Saks Fifth Avenue stores.
Through Feb. 13, Saks will feature the collection in a campaign on its digital channels featuring Denver star wide receiver Jerry Jeudy. Saks Beverly Hills will host a variety of events and experiences leading up to game day, including public designer appearances with Purple Brand and Just Don, jean customization with Ksubi or a soccer arcade game activation with Bossi Sportswear.
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Featured photo : © Saks
