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The Watches & Wonders exhibition returns this year from March 27 to April 2 in Geneva and Luxus+, partner of the event, is keeping you waiting with a special series in advance of the event… Reports, encounters, favorites, practical information and gift ideas are to be discovered now while waiting to meet you in Geneva for the preview launch of our special watchmaking issue!
The Swiss Manufacture and Publicis Luxe, the advertising agency of the Publicis Group dedicated to the very high end of the market, have just signed a new poetic and dreamlike campaign, unveiled a few days ago.
The name of this new campaign? Seek Beyond. More than an advertisement, it is a real tribute to the Swiss watchmaking company.
It all began in 1875 for Audemars Piguet, in the Vallée de Joux in Switzerland. It is in this true cradle of watchmaking, and more precisely in the town of Le Brassus, that the company set down its luggage and tools.
It is these origins that the Maison Horlogère wanted to celebrate through this ambitious campaign, with the help of Publicis Luxe, which was able to shape this story.
The agency, part of the Publicis group, which is used to working closely with luxury brands, has created a campaign that perfectly illustrates the identity of Audemars Piguet. Check out the video without further ado.
Beyond borders
Conceived and directed by Neels Castillon, who has done other projects for Louis Vuitton and Hennessy, the video takes us into an almost parallel universe, which oscillates between lightness and nature. The short film begins with a panoramic view of mountains and hills, covered by a curtain of clouds.
The protagonists walk on a transparent bridge, floating between the earth and the sky. At irregular intervals, we see some models of timepieces. Sometimes in a workshop, sometimes in the background.
The sun with its yellow-orange rays is reminiscent of the golden dial of the Royal Oak model found on the wrist of a model.
The video, which lasts almost two minutes, ends with the phrase “The end of the past is where we begin” followed by a view of a lake and mountains with the Audemars Piguet logo and the campaign name: Seek Beyond. Two words, one message and one sharing.
Celebrating the past and future of the brand, this visual narrative of the brand’s identity and values was conceived in this Swiss valley where know-how, nature and innovation meet and become one.
Audemars Piguet marks its time
In 2022, the year in which it celebrates the half-century of its flagship model, the Royal Oak, Piguet has succeeded in making its mark with its high productivity and new timepiece models that are as innovative as they are trendy. With precisely 50 001 watches produced in 2022, the Manufacture has passed the 2 billion euro mark in sales. It is difficult to dethrone it at such a height!
And it has not said its last word. In the first days of the new half-year 2023, the brand unveiled a flurry of new models: a variation of the Royal Oak, the launch of the Offshore and a rare and improved version of the Ultra Complication, which is intended to be the ultimate in luxury.
Audemars Piguet has definitely been on a roll for quite some time now!
Read also >Watchmaking: Audemars Piguet unveils a new 2 million euro model
Featured photo : © extract from the Audemars Piguet video [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The Watches & Wonders exhibition returns this year from March 27 to April 2 in Geneva and Luxus+, partner of the event, is keeping you waiting with a special series in advance of the event… Reports, encounters, favorites, practical information and gift ideas are to be discovered now while waiting to meet you in Geneva for the preview launch of our special watchmaking issue!
The Swiss Manufacture and Publicis Luxe, the advertising agency of the Publicis Group dedicated to the very high end of the market, have just signed a new poetic and dreamlike campaign, unveiled a few days ago.
The name of this new campaign? Seek Beyond. More than an advertisement, it is a real tribute to the Swiss watchmaking company.
It all began in 1875 for Audemars Piguet, in the Vallée de Joux in Switzerland. It is in this true cradle of watchmaking, and more precisely in the town of Le Brassus, that the company set down its luggage and tools.
It is these origins that the Maison Horlogère wanted to celebrate through this ambitious campaign, with the help of Publicis Luxe, which was able to shape this story.
The agency, part of the Publicis group, which is used to working closely with luxury brands, has created a campaign that perfectly illustrates the identity of Audemars Piguet. Check out the video without further ado.
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The Watches & Wonders exhibition returns this year from March 27 to April 2 in Geneva and Luxus+, partner of the event, is keeping you waiting with a special series in advance of the event… Reports, encounters, favorites, practical information and gift ideas are to be discovered now while waiting to meet you in Geneva for the preview launch of our special watchmaking issue!
The Swiss Manufacture and Publicis Luxe, the advertising agency of the Publicis Group dedicated to the very high end of the market, have just signed a new poetic and dreamlike campaign, unveiled a few days ago.
The name of this new campaign? Seek Beyond. More than an advertisement, it is a real tribute to the Swiss watchmaking company.
It all began in 1875 for Audemars Piguet, in the Vallée de Joux in Switzerland. It is in this true cradle of watchmaking, and more precisely in the town of Le Brassus, that the company set down its luggage and tools.
It is these origins that the Maison Horlogère wanted to celebrate through this ambitious campaign, with the help of Publicis Luxe, which was able to shape this story.
The agency, part of the Publicis group, which is used to working closely with luxury brands, has created a campaign that perfectly illustrates the identity of Audemars Piguet. Check out the video without further ado.
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