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The luxury real estate group surpasses its all-time record with a global sales volume of $204 billion.
Sotheby’s International Realty reports that its global network has reached a record $204 billion in sales volume in 2021, a 36 percent increase in sales growth over 2020. U.S. cities have seen a resurgence in post-pandemic interest and sales in secondary markets around the world have remained strong. The brand’s sales volume in the Americas grew 33.8 percent year-over-year.
Philip White, president and CEO of Sotheby’s International Realty is pleased with the strong numbers, “Once again, Sotheby’s International Realty affiliated agents outperformed the industry average and achieved record home sales as buyers continued to rely on their trusted expertise to navigate a constrained market.”
Adaptation and technology
As telecommuting and relaxed measures influenced buyer behavior in 2021, secondary markets and resort areas continued to produce strong demand and price increases. In the U.S., areas such as Florida, Hawaii, and Colorado saw record performances. Globally, the second home markets in Australia, Spain and Switzerland, as well as resort areas in the Bahamas, Cayman Islands, Turks and Caicos Islands and Puerto Rico recorded notable growth.
The real estate group’s website recorded more than 46 million visitors in 2021, a 25 percent increase over the previous year and the highest number of visits in its history rankhaya.com. The site was also named Best Real Estate Website in the People’s Choice category at the 25th annual Webby Awards, recognizing the brand’s efforts to introduce translations into 14 languages, nearly 60 currency conversions and a streamlined smartphone approach.
Property videos, which exploded in popularity during the start of the pandemic in 2020, have continued to gain momentum as more and more shoppers begin the buying process online, visiting “fictitiously.”
International expansion
During this record-breaking year, Sotheby’s International Realty continued to expand its global presence with 86 new offices opened, bringing the brand’s total presence to more than 1,000 offices in 79 countries and territories with more than 25,000 independent sales associates worldwide. “In 2021, the brand opened offices in five new territories and our international sales volume increased 56 percent over the previous year. Our global presence is a draw for our agents and customers, and we continue to evaluate markets that will support our strategic growth,” explains Tammy Fahmi, senior vice president of global service and strategy for the group.
Read also > SOTHEBY’S INTERNATIONAL REALTY OPENS ITS FIRST OFFICE IN OMAN
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The luxury real estate group surpasses its all-time record with a global sales volume of $204 billion.
Sotheby’s International Realty reports that its global network has reached a record $204 billion in sales volume in 2021, a 36 percent increase in sales growth over 2020. U קישור בתוך הבלוג.S. cities have seen a resurgence in post-pandemic interest and sales in secondary markets around the world have remained strong. The brand’s sales volume in the Americas grew 33.8 percent year-over-year.
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The luxury real estate group surpasses its all-time record with a global sales volume of $204 billion.
Sotheby’s International Realty reports that its global network has reached a record $204 billion in sales volume in 2021, a 36 percent increase in sales growth over 2020. U.S. cities have seen a resurgence in post-pandemic interest and sales in secondary markets around the world have remained strong. The brand’s sales volume in the Americas grew 33.8 percent year-over-year.
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