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(RelaxNews) – Off-White, the streetwear label of creator Virgil Abloh, has been named “the most popular brand on the planet,” in a new report by the Lyst search engine (supported by LVMH).
According to the latest report from Lyst, a search engine dedicated to fashion that compiles 12,000 brands and shops, the street-wear brand of Virgil Abloh (also artistic director of Louis Vuitton) is the most sought after of the moment.
According to this report, which took into account the behavior of Lyst’s 5 million monthly online shoppers, as well as Google search data, social networking statistics, and sales around the world, searches for Off -White have climbed 14% in the last three months, compared with the previous quarter.
The report quotes Abloh’s current collaboration with Nike, but also the outfits he designed for Serena Williams as two key factors in the brand’s recent success. He points out that “the online traffic in Off-White products has increased by 10% in August,” when the tennis champion was taking part in the US Open tournament dressed by the stylist.
In second place on this list is Gucci, followed by Balenciaga, Nike and Prada. Versace, Yeezy, Vetements, Fendi and Valentino complete this top 10 most fashionable brands of the third quarter.
Lyst also unveiled the most popular women’s fashion accessories of the moment, with Dior’s “Saddle” bag, the must of the season. An Off-White belt, Birkenstock “Madrid” sandals, Jonathan Simkhai jeans and Nike’s “M2K Tekno” sneakers are at the top of this ranking.
To view the report in its entirety go to www.lyst.com
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