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Kim Kardashian’s cosmetics brand is launching a 3D digital media campaign at Westfield World Trade Center. It can be seen until October 16.
The global mall operator has partnered with SKKN by Kim to project its first digital campaign, on the massive 100-meter Oculus screen.
“While we have helped a number of luxury brands capture our audience, we are thrilled that SKKN BY KIM is the first to use the power of the Westfield network to reach and engage consumers in this dynamic and highly engaging way.” said vice president of U.S. sales Colin Shaughnessy.
This immersive advertising seduces and captivates consumers who walk through the aisles of the mall. An innovative strategy associated with the face of the queen of social networks, Kim Kardashian.
Three-dimensional effects were applied to some of the beauty products to give the illusion that they were coming out of the screen, as if they could be caught.
Westfield and the luxury skincare brand will continue their partnership with the opening of an ephemeral SKKN by Kim store in Los Angeles at another of the group’s malls. The store will be the brand’s first physical outlet.
The opportunity to go from virtual to real, in the blink of an eye.
Read also >SKKN by Kim : We tell you all about Kim Kardashian’s new $630 skincare line
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Kim Kardashian’s cosmetics brand is launching a 3D digital media campaign at Westfield World Trade Center. It can be seen until October 16.
The global mall operator has partnered with SKKN by Kim to project its first digital campaign, on the massive 100-meter Oculus screen.
“While we have helped a number of luxury brands capture our audience, we are thrilled that SKKN BY KIM is the first to use the power of the Westfield network to reach and engage consumers in this dynamic and highly engaging way.” said vice president of U.S. sales Colin Shaughnessy.
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Kim Kardashian’s cosmetics brand is launching a 3D digital media campaign at Westfield World Trade Center. It can be seen until October 16.
The global mall operator has partnered with SKKN by Kim to project its first digital campaign, on the massive 100-meter Oculus screen.
“While we have helped a number of luxury brands capture our audience, we are thrilled that SKKN BY KIM is the first to use the power of the Westfield network to reach and engage consumers in this dynamic and highly engaging way.” said vice president of U.S. sales Colin Shaughnessy.
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