Après Los Angeles, Gucci a inauguré à Tokyo son second Salon. Alors que la consommation de luxe accessible ralentit dans le monde, cet espace privatif vise une clientèle très fortunée avec une offre ultra haut de gamme.
Gucci targets the ultra-rich, a clientele unaffected by the uncertainties of the current economic climate.
After the United States, the Kering Group’s flagship brand has just opened its second salon in Japan, in Tokyo, within its Gucci Namiki flagship. The flagship itself was inaugurated on four floors in 2021.
Wealthy customers
This new concept, reserved for its most affluent customers, was inaugurated last April in Los Angeles, in the upscale West Hollywood neighborhood of Melrose Place. Entry to this private space is by appointment only, and costs $40,000…
The second Gucci Salon is now established in Japan, another important market for the House. Nestled on the third floor of the Gucci Namiki, it welcomes hand-picked customers in the best possible conditions. In an ultra-cosy décor that reproduces the codes of the salons of yesteryear, it offers the nec plus ultra of its collections, customized items that reflect the brand’s manufacturing quality and expertise.
The choice of materials – the finest leathers, diamonds or 18-carat gold flakes (the purest) – is itself up to the task… It will thus be possible to treat oneself to “the” famous Gucci moccasin (70 years old this year), or THE Gucci Horsebit 1955 bag, with a special Horsebit detail in 18-carat yellow gold and pavé diamonds. And to show off an iconic best-seller, while standing out from the crowd…
Other cities in the sights
After Los Angeles and Tokyo, Gucci now has Paris, London, Milan, Dubai, Hong Kong, Shanghai and Taipei in its sights to open other ultra high-end salons.
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For the Kering Group’s leading brand (with half of its sales), the challenge is to regain momentum. After a 2022 already far less dynamic than that of the other big players in luxury goods, Gucci recorded a still very sluggish first half of 2023, with sales down 1% on a reported basis (+1% on a comparable basis). to 5.1 billion euros.
Yet luxury experts are betting on a decline in aspirational customers in the months ahead, and on the resilience of the affluent fringe of the population.
Luxury goods manufacturers, and Gucci in particular, have every interest in targeting this select group of HNWIs (High Net Worth Individuals) and UHNWIs (Ultra High Worth Net Individuals). These individuals have more than $1 million in liquid assets and investable assets of over $30 million.
Gucci is in the midst of a transition phase, with a new artistic director, Sabato de Sarno, arriving at the beginning of 2023, and the departure of its CEO, Marco Bizzari, on September 23. Bizzari will be temporarily replaced by Jean-François Palus, the group’s deputy CEO, until a new leader arrives.
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