TAG Heuer has just unveiled its new muse for its collection of Carrera watches and it is none other than the actor adored by Hollywood, Ryan Gosling, who will embody the new campaign.
Ryan Gosling, the Canadian actor who has conquered Hollywood and the hearts of his fans for years with successes such as Drive or Lalaland has accepted the collaboration with the watch brand Tag Heuer. This is a rare thing for the actor who lends his image to a luxury brand for the first time.
“I’ve learned that time doesn’t catch up. Knowing that the clock is ticking motivates me to move forward,” reveals the actor apoteketgenerisk.com/.
He embodies the new TAG Heuer campaign with a collection of 13 models of Carrera watches, redesigned for the occasion. The brand is reinterpreting this watchmaking classic in four versions: the Carrera Day Date 41mm, the Carrera Twin-Time Date 41 mm, the Carrera Date 39 mm and finally the Carrera Date 29 mm.
“We are delighted to introduce Ryan Gosling as a global ambassador for TAG Heuer in his first ever collaboration with a brand. A star since his debut, he has become an enigmatic yet inscrutable icon. He is a true artist who chooses his projects with the utmost care and dedication, shaping not only his character, but the entire creative direction. The film Drive is the closest expression of who we are today, and we are excited about the creative projects we will share,” said Frédéric Arnault, CEO of TAG Heuer, in a statement.
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Featured photo : © Tag Heuer
