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[Luxus+ Magazine] Restaurants, the new Eldorado for luxury brands ?

09 December 2019, Berlin: View into the restaurant "Beef Grill Club by Hasir" in the food department "Die Sechste" in the department store "Kaufhaus des Westens KaDeWe" on the 6th floor. Three restaurants are opened in which you can dine until midnight and a late purchase with KaDeWe articles. The house celebrates its "Grand Opening - The Journey Continues" to redesign the Luxury Boulevard, Home Atelier and Food Section areas. Photo: Jens Kalaene/dpa-Zentralbild/dpa (Photo by Jens Kalaene/picture alliance via Getty Images)

For a few years now, luxury brands have been taking a particular interest in the gastronomic world. From Chloé partnering with Alain Ducasse to offer a café in its Parisian store on Rue Saint-Honoré, to Alaïa’s new restaurant, Café da Rosa, the restaurant industry is a strategic sector.  Why are luxury brands so enamored with gastronomy ?

 

Luxury brands are taking over the restaurant business: they are trying to conquer our taste buds while exerting a new form of influence on customers. Whether these collaborations are ephemeral or long-term, brands are finding a new marketing haven.

 

Collaborations between brands

 

Chloé X Alain Ducasse

 

 

[…]

 

Click here to read the full article on Luxus Plus Magazine.

 

Featured Photo : © Getty images

The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.
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[Luxus+ Magazine] La restauration, nouvel eldorado des marques de luxe ?
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