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The 37th edition of Hyères festival, which organizes the most popular fashion competition in France, begins today and will run until October 16.
During these three days, fashion has an appointment at the Villa Noailles. Between fashion, photography and accessories, the Hyères Festival brings together every year the cutting edge of fashion and rewards the future great designers of tomorrow.
A new edition, change and beautiful people
Founded by Jean-Pierre Blanc and a few designer friends in 1986, the festival’s reputation has grown year after year. But it was in 1991 that the event took off, with the participation of John Galliano in the jury. It is a great spotlight that establishes the reputation of the competition. Many young designers are noticed such as Anthony Vaccarello who now officiates at the head of the house Yves Saint Laurent, Julien Dossena, artistic director of Paco Rabanne since 2013 and Marine Serre, who won the endowment Galeries Lafayettes in 2017.
For this new edition, many changes are emerging. Notably with Instagram, which is joining the Festival for the first time. The platform will provide support as a mentor to the winners of each of the awards. New partners are also entering, such as Bottega Veneta or the CELC (European Confederation of Flax and Hemp).
The official opening ceremony of this new edition takes place this afternoon, accompanied by a dj set. There will then be some speeches, a surprise concert, the screening of a documentary film by Karim Zeriahen and of course, the opening of the exhibitions to the public as well as many workshops.
The competitions
For each category, the finalists are already announced.
The fashion jury will be chaired by Glenn Martens, artistic director of the brand Y/ Projects. He will be accompanied by the two designers of the Ottolinger label, Eugénie Trochu, editorial content director of Vogue France as well as other artists and the winning designer of the 2021 edition, Ifeanyi Okwuadi.
The jury will award a series of prizes to some of the ten finalists of the fashion competition, guaranteeing access to a certain notoriety. Among them, the Première Vision Jury’s Grand Prize, the 19M prize for artistic craftsmanship, the Mercedes-Benz eco-responsible collection prize and the L’atelier des matières prize.
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For the photography competition, which includes the grand prize of the photography jury and the American Vintage photography prize, the jury will be headed by photographer and director Pierre Debusschere. It will also be composed of Matthieu Blazy, artistic director of Bottega Veneta, as well as many other artists and photographers and, as for the fashion competition, the winners of the 2021 edition, Emma Charrin and Olivier Muller.
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Finally, the fashion accessories competition will be chaired by the artistic director of the Montex embroidery workshop, Aska Yamashita. She will be supported by designers and artists as well as the 2021 winner, Capucine Huguet. It will be possible to win the grand prize of the fashion accessories jury or the Hermès fashion accessories prize.
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With “The Future” as its motto, the Hyères Fashion and Photography Festival brings together the great names in fashion and the finest in young creation. It is a unique springboard for up-and-coming designers and an opportunity for experts to discover talent and new trends.
Read also >Hyères Festival : Who are the winners of this 36th edition?
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The 37th edition of Hyères festival, which organizes the most popular fashion competition in France, begins today and will run until October 16.
During these three days, fashion has an appointment at the Villa Noailles. Between fashion, photography and accessories, the Hyères Festival brings together every year the cutting edge of fashion and rewards the future great designers of tomorrow.
A new edition, change and beautiful people
Founded by Jean-Pierre Blanc and a few designer friends in 1986, the festival’s reputation has grown year after year. But it was in 1991 that the event took off, with the participation of John Galliano in the jury. It is a great spotlight that establishes the reputation of the competition. Many young designers are noticed such as Anthony Vaccarello who now officiates at the head of the house Yves Saint Laurent, Julien Dossena, artistic director of Paco Rabanne since 2013 and Marine Serre, who won the endowment Galeries Lafayettes in 2017.
For this new edition, many changes are emerging. Notably with Instagram, which is joining the Festival for the first time. The platform will provide support as a mentor to the winners of each of the awards. New partners are also entering, such as Bottega Veneta or the CELC (European Confederation of Flax and Hemp)
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The 37th edition of Hyères festival, which organizes the most popular fashion competition in France, begins today and will run until October 16.
During these three days, fashion has an appointment at the Villa Noailles. Between fashion, photography and accessories, the Hyères Festival brings together every year the cutting edge of fashion and rewards the future great designers of tomorrow.
A new edition, change and beautiful people
Founded by Jean-Pierre Blanc and a few designer friends in 1986, the festival’s reputation has grown year after year. But it was in 1991 that the event took off, with the participation of John Galliano in the jury. It is a great spotlight that establishes the reputation of the competition. Many young designers are noticed such as Anthony Vaccarello who now officiates at the head of the house Yves Saint Laurent, Julien Dossena, artistic director of Paco Rabanne since 2013 and Marine Serre, who won the endowment Galeries Lafayettes in 2017.
For this new edition, many changes are emerging. Notably with Instagram, which is joining the Festival for the first time. The platform will provide support as a mentor to the winners of each of the awards. New partners are also entering, such as Bottega Veneta or the CELC (European Confederation of Flax and Hemp)
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