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According to Brand Finance’s “Luxury and Premium 50” report, carmaker Porsche has maintained its position as the world’s most valuable luxury brand for another year. Other brands also performed well.
Porsche, owned by the Volkswagen Group, remains in pole position as the world’s most valuable luxury brand, with a value of $33.7 billion.
“Porsche’s new listing demonstrates the value of a brand in a very visceral way, similar to the spin-off of Ferrari led by Sergio Marchionne a few years ago. It made perfect sense to extract the hidden value within the Volkswagen Group, especially when you have an iconic luxury brand like Porsche, which is so valuable,” comments Alex Haigh, Director of Brand Finance.
On the podium, Louis Vuitton stands out in second place with a value of $23.4 billion. Louis Vuitton is one of many brands that benefited from increased demand for its products during the Covid-19 pandemic. Gucci came in third with a valuation of $18.1 billion.
Estée Lauder, which specialises in cosmetics and skincare, enters the top 10. This may be due to its rapid growth this year: it has recently benefited from increased sales in airports, among other channels, due to the recovery of the global travel industry.
The Ritz-Carlton, meanwhile, is the world’s fastest-growing luxury brand, having more than doubled in value this year to $1.1 billion. In other words, its value has increased by 112% with the reopening of travel to much of the world. As part of the Marriott Group, the Ritz-Carlton has built an extremely strong brand, with its index rising from 79.6 to 83.2, earning it an AAA rating.
In addition to the value of brands, the Brand Finance report determines their relative strength through a balanced scorecard of measures assessing marketing investment, stakeholder equity and commercial performance. Ferrari is the strongest luxury brand in the world with an AAA+ rating.
With this elite rating and a BSI of 90.9/100, Ferrari, one of the most recognisable brands in the world, is the strongest luxury house in the world. Its projection towards electric vehicles represents both a challenge and an opportunity for the carmaker, which is looking to achieve its first fully electric vehicle by 2025. It expects electric vehicles to account for 40% of its product offering by 2030.
Read also > Vuitton and Dior, champions of the Brand Finance France rankings
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According to Brand Finance’s “Luxury and Premium 50” report, carmaker Porsche has maintained its position as the world’s most valuable luxury brand for another year. Other brands also performed well.
Porsche, owned by the Volkswagen Group, remains in pole position as the world’s most valuable luxury brand, with a value of $33.7 billion.
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According to Brand Finance’s “Luxury and Premium 50” report, carmaker Porsche has maintained its position as the world’s most valuable luxury brand for another year. Other brands also performed well.
Porsche, owned by the Volkswagen Group, remains in pole position as the world’s most valuable luxury brand, with a value of $33.7 billion.
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