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On Tuesday, March 7, Chanel kicked off the final day of Paris Fashion Week. Under the roof of the Grand Palais Ephemeral in Paris, Chanel’s artistic director, Virginie Viard, presented a show that focused on the brand’s signature codes.
The last day of the Paris Fashion Week was opened yesterday by the expected Chanel show. The brand chose, as usual, the Grand Palais Ephemera to present its women’s fall-winter 2023-2024 collection. The show by Virginie Viard, the brand’s artistic director, focused on Chanel’s signature symbols and codes, such as camellia, tweed and black and white.
An eternal code
As early as 1923, the camellia, chosen by Gabrielle Chanel, became the emblem of the luxury house. Karl Lagerfeld, creative director of the label in 1983, then seized this flower to make it one of the identifying elements of all collections. With this show, Virginie Viard continues the tradition.
“The camellia is more than a theme, it is an eternal code of the House. It is reassuring and familiar to me, I love its softness and strength”, she confides.
A giant replica of a camellia, installed in the center of the catwalk and showing images of Japanese actress Nana Komatsu, immediately set the tone. Initially white, the flower turns red and pink as the show progresses. Omnipresent, the camellia is embroidered, printed, affixed to the pieces worn by the 66 models. We can see it on a top as well as on a dress with airy ruffles, on a pair of heels or on a tweed jacket.
Feminine-masculine spirit
For its women’s fall-winter collection, Chanel revisits the codes of the men’s wardrobe, taking coats and suits, but adding an air of the 60’s. Another reference, this time to the film “Who are you, Polly Maggoo?”, which Virginie Viard is a fan. The brand reveals many suits long or short skirts, fluid or curved, coats with highlighted shoulders, shorts and men’s jackets. The collection makes strong use of check tweed and shimmering lurex. Black and white, spiced up with shades of burgundy, pink and red, dominate while houndstooth patterns, a signature of the House, are legion.
The stars at the rendezvous
For the fashion show of the prestigious House, personalities from around the world made the trip. The Spanish actress and model Penelope Cruz was in the front row, in a blue tweed ensemble. At her side, Charlotte Casiraghi, daughter of the Princess of Monaco and ambassador of the brand, wore a long colorful coat. FKA Twigs, the British singer, was also there, as well as the singer and muse of the brand, Jennie, of the Korean group Blackpink, and his compatriot, the actor Park Seo-joon.
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On Tuesday, March 7, Chanel kicked off the final day of Paris Fashion Week. Under the roof of the Grand Palais Ephemeral in Paris, Chanel’s artistic director, Virginie Viard, presented a show that focused on the brand’s signature codes.
The last day of the Paris Fashion Week was opened yesterday by the expected Chanel show. The brand chose, as usual, the Grand Palais Ephemera to present its women’s fall-winter 2023-2024 collection. The show by Virginie Viard, the brand’s artistic director, focused on Chanel’s signature symbols and codes, such as camellia, tweed and black and white.
An eternal code
As early as 1923, the camellia, chosen by Gabrielle Chanel, became the emblem of the luxury house. Karl Lagerfeld, creative director of the label in 1983, then seized this flower to make it one of the identifying elements of all collections. With this show, Virginie Viard continues the tradition.
“The camellia is more than a theme, it is an eternal code of the House. It is reassuring and familiar to me, I love its softness and strength”, she confides.
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On Tuesday, March 7, Chanel kicked off the final day of Paris Fashion Week. Under the roof of the Grand Palais Ephemeral in Paris, Chanel’s artistic director, Virginie Viard, presented a show that focused on the brand’s signature codes.
The last day of the Paris Fashion Week was opened yesterday by the expected Chanel show. The brand chose, as usual, the Grand Palais Ephemera to present its women’s fall-winter 2023-2024 collection. The show by Virginie Viard, the brand’s artistic director, focused on Chanel’s signature symbols and codes, such as camellia, tweed and black and white.
An eternal code
As early as 1923, the camellia, chosen by Gabrielle Chanel, became the emblem of the luxury house. Karl Lagerfeld, creative director of the label in 1983, then seized this flower to make it one of the identifying elements of all collections. With this show, Virginie Viard continues the tradition.
“The camellia is more than a theme, it is an eternal code of the House. It is reassuring and familiar to me, I love its softness and strength”, she confides.
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