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On 27 January, Panerai opened its new and unique concept store in Geneva, located on one of the most prestigious streets in the world. Built on two floors, this space with its innovative architecture and Italian design is now ready to welcome its next visitors.
Upon entering, customers are immersed in the brand’s universe with the famous green Panerai clock and plunged into an immersive space. A large video wall projects the brand’s watch creations and the boutique also has TV and touch screens to discover Panerai timepieces.
The visit continues on the second floor, where the visitor moves on to a space dedicated to the “Laboratorio di Idee”, a space “allowing visitors to touch the creations and discover the Panerai philosophy behind the creation and innovative and sustainable development of new materials and movements”, explains Alvaro Maggini, the artistic director.
Located on the same floor, Panerai presents its modular lounge evoking “a remarkable room where Italian furniture, emblematic design objects, books on Italian literature and design, some of the most prestigious watch complications and special edition Panerai creations coexist in this light-filled space”. The lounge can be transformed into a space for hosting press events or reserved for clients.
Just a few steps away, visitors can go to the Art Deco-inspired bar if they wish to enjoy a coffee or a cocktail. The bar is transformed into a rotating shelf where customers can discover and try on their favourite bracelet and case combinations. An original Vespa dating from 1956, in reference to the House’s Italian origins, and a magnificent library complete this space.
The Panerai concept store is located at Rue du Rhône 21 in the city of Geneva.
Read also > THE GRAND PRIX D’HORLOGERIE DE GENÈVE 2021 UNVEILS ITS WINNERS
Featured photo : © Panerai[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
On 27 January, Panerai opened its new and unique concept store in Geneva, located on one of the most prestigious streets in the world. Built on two floors, this space with its innovative architecture and Italian design is now ready to welcome its next visitors.
Upon entering, customers are immersed in the brand’s universe with the famous green Panerai clock and plunged into an immersive space. A large video wall projects the brand’s watch creations and the boutique also has TV and touch screens to discover Panerai timepieces.
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On 27 January, Panerai opened its new and unique concept store in Geneva, located on one of the most prestigious streets in the world. Built on two floors, this space with its innovative architecture and Italian design is now ready to welcome its next visitors.
Upon entering, customers are immersed in the brand’s universe with the famous green Panerai clock and plunged into an immersive space. A large video wall projects the brand’s watch creations and the boutique also has TV and touch screens to discover Panerai timepieces.
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