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Moët Hennessy launches its rum brand “Eminente”

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This is the name of the high-end rum that Moët-Hennessy, the wines and spirits division of the French luxury group LVMH, is about to launch. The Moët-Hennessy teams went to Cuba, one of the cradles of cane brandy, to make it.

 

The group had established a partnership with Cuba Ron, a Cuban state-owned company, which works with Pernod Ricard for Havana Club, and more recently with Diageo for the Santiago de Cuba signature.

 

Eminent was imagined by maestro ronero César Marti. Two versions are presented, one called reserva, aged 7 years, and the other, called ambar claro, aged 3 years.

 

These products will be distributed in France from this autumn on the wine shops network and in some bars and restaurants. At 47 € per 70 cl bottle of reserva and with a limited production, the GMS is not concerned.

 

However, given the success of rum in France, Moët Hennessy may in the future offer a cuvée dedicated to this circuit…[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Featured photo : Featured photo : © Moet Hennessy[/vc_column_text][/vc_column][/vc_row]

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