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The Moët & Chandon champagne house has announced the launch of its “Natura Nostra” programme, in favour of biodiversity. By 2027, the leading champagne producer aims to create 100 km of ecological corridors.
The “Natura Nostra” programme aims to protect local fauna and flora, with “the creation of 100 km of ecological corridors and the deployment of strong initiatives in favour of living soil”, explains Berta de Pablos-Barbier, president of Moët & Chandon in a press release.
For the first year of this five-year programme, Moët & Chandon will start with the creation of 10 km of ecological corridors, to reach 100 km of corridors by 2027.
On November 25, Moët & Chandon employees planted 1,743 trees of several varieties on the Fort Chabrol site in Épernay (field maple, linden, elm, apple and elder). This number is significant for the company, since it is the founding date of Moët & Chandon. The objective of these plantations is to provide a better ecosystem, particularly for animal species, thanks to food reservoirs for all.
While the company has just announced the launch of its new program in favor of the ecological transition, Moët & Chandon had previously worked to go green. Indeed, in 2020, Moët & Chandon stopped using herbicides in its 1,200 hectare Champagne vineyard.
The Champagne brand would also inaugurate a 20 million euro research centre dedicated to vines and wine, with the aim of reducing the environmental impact of its practices and adapting to climate change.
Read also > MOËT HENNESSY USA CELEBRATES THE RETURN OF THE HOLIDAY WISH-SHOP
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The Moët & Chandon champagne house has announced the launch of its “Natura Nostra” programme, in favour of biodiversity. By 2027, the leading champagne producer aims to create 100 km of ecological corridors.
The “Natura Nostra” programme aims to protect local fauna and flora, with “the creation of 100 km of ecological corridors and the deployment of strong initiatives in favour of living soil”, explains Berta de Pablos-Barbier, president of Moët & Chandon in a press release.
For the first year of this five-year programme, Moët & Chandon will start with the creation of 10 km of ecological corridors, to reach 100 km of corridors by 2027.
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The Moët & Chandon champagne house has announced the launch of its “Natura Nostra” programme, in favour of biodiversity. By 2027, the leading champagne producer aims to create 100 km of ecological corridors.
The “Natura Nostra” programme aims to protect local fauna and flora, with “the creation of 100 km of ecological corridors and the deployment of strong initiatives in favour of living soil”, explains Berta de Pablos-Barbier, president of Moët & Chandon in a press release.
For the first year of this five-year programme, Moët & Chandon will start with the creation of 10 km of ecological corridors, to reach 100 km of corridors by 2027.
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