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Moda Operandi, the luxury online retailer that works closely with fashion designers, has just launched its beauty category.
Launched two days ago, the new branch of the Moda Operandi company aims to offer a unique selection of the best of Beauty, from established and emerging names from around the world. The offer, which includes products as well as a number of exceptional experiences, has been built in collaboration with 55 brands of skin care, fragrance, makeup, hair care and body care.
In addition to exceptional products, the platform also offers consumers beauty videos, tutorials and a multitude of beauty looks.
“There are so many beautiful products in the world, and as a former magazine editor, I’ve seen, tried and written about thousands of them. But now, as Moda’s director of beauty, I have the privilege of selecting only the best,” says Jessica Matlin, who took the reins of the company in May 2022.
According to her, Moda offers “the best.” That’s why the company is very selective, offering consumers an inspiring mix of products. Customers will have the chance to find must-haves from top beauty brands: “every product you see is deliberately chosen because it’s the best in its category or has something unique and inspiring to offer.”
To launch its new Beauty category, the platform will use a well-honed digital marketing strategy. Starting in December 2023, it will begin directing users to a dedicated page where they can sign up, to receive the Beauty newsletter. The launch editorial campaign was photographed by Vanessa Granda, with an accompanying video by director Davy Gomez.
“Since Moda Operandi launched with the Trunkshows in 2011, we have grown over time to become a true lifestyle destination, offering a highly curated selection of luxury brands in the ready-to-wear, accessories, home and fine jewelry spaces. Beauty seemed like a natural next step, allowing us to meet all of our customers’ needs,” said Jim Gold, CEO of Moda Operandi.
Given the enthusiasm around the beauty experiences already offered in its seasonal gift guides, Moda, which originally specialized in fashion, is now offering a complete package on its platform. And it expects to meet the same response from consumers and the industry at large.
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Moda Operandi, the luxury online retailer that works closely with fashion designers, has just launched its beauty category.
Launched two days ago, the new branch of the Moda Operandi company aims to offer a unique selection of the best of Beauty, from established and emerging names from around the world. The offer, which includes products as well as a number of exceptional experiences, has been built in collaboration with 55 brands of skin care, fragrance, makeup, hair care and body care.
In addition to exceptional products, the platform also offers consumers beauty videos, tutorials and a multitude of beauty looks.
“There are so many beautiful products in the world, and as a former magazine editor, I’ve seen, tried and written about thousands of them. But now, as Moda’s director of beauty, I have the privilege of selecting only the best,” says Jessica Matlin, who took the reins of the company in May 2022.
According to her, Moda offers “the best.” That’s why the company is very selective, offering consumers an inspiring mix of products. Customers will have the chance to find must-haves from top beauty brands: “every product you see is deliberately chosen because it’s the best in its category or has something unique and inspiring to offer.”
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Moda Operandi, the luxury online retailer that works closely with fashion designers, has just launched its beauty category.
Launched two days ago, the new branch of the Moda Operandi company aims to offer a unique selection of the best of Beauty, from established and emerging names from around the world. The offer, which includes products as well as a number of exceptional experiences, has been built in collaboration with 55 brands of skin care, fragrance, makeup, hair care and body care.
In addition to exceptional products, the platform also offers consumers beauty videos, tutorials and a multitude of beauty looks.
“There are so many beautiful products in the world, and as a former magazine editor, I’ve seen, tried and written about thousands of them. But now, as Moda’s director of beauty, I have the privilege of selecting only the best,” says Jessica Matlin, who took the reins of the company in May 2022.
According to her, Moda offers “the best.” That’s why the company is very selective, offering consumers an inspiring mix of products. Customers will have the chance to find must-haves from top beauty brands: “every product you see is deliberately chosen because it’s the best in its category or has something unique and inspiring to offer.”
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