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The long-awaited Milan Fashion Week opened on Wednesday in an optimistic climate. The turnover of Italian fashion is up and Chinese customers are back in the Lombardy capital.
Until Monday, the Italian city of fashion will present its vision of style and trends, with 210 appointments in total: 68 fashion shows, more than 110 performances and about thirty events.
The last season of fashion shows had been put aside by the outbreak of war in Ukraine. But the Italians are back in the spotlight to present their latest spring-summer 2023 collections and thrill the world.
Asia invites itself to the catwalks
This edition promises to be very well attended with the return of fashion professionals and customers: 300 journalists and 450 buyers are expected, including a Chinese delegation.
The return of Asian customers marks a new era for Italian fashion after the pandemic. This is the first time in two years that Chinese customers have set foot in the Italian fashion capital.
As every year, the most expected houses are there: Dolce & Gabbana, Fendi, Moschino, Bottega Veneta or Gucci and Prada.
Others are also talking about them, in these first days of the week della moda.
Marco de Vincenzo takes the helm at Etro, Andrea Incontri becomes the new artistic director of the colorful brand Benetton and Glen Martens impresses Milan with his giant inflatable sculpture in a stadium for the Diesel show.
Italy does well, but the crisis persists
Although Europe is marked by the energy crisis, skyrocketing inflation and a shortage of raw materials, Italian Fashion Week is doing well.
The turnover of Italian fashion would have increased by 25% in the first half of 2022.
For the opening of the Milanese fashion shows, Carlo Capasa, president of the Italian Chamber of Fashion, was ambitious: “In 2022, we will reach and even exceed the level of sales generated before the crisis of 2008, recording the highest revenues of the [Italian] fashion industry in 20 years.”
This growth, however, is partly due to higher prices, caused by the increase in raw materials and energy costs.
“The impact of the energy crisis is significant on fashion because the entire upstream supply chain is energy intensive. To make a fabric or a bag, you need raw materials that consume a lot of energy,” explained Carlo Capasa.
“The impact of the cost of energy on the product was 10%, and now it has jumped to at least 30%” he said.
Nevertheless, excluding inflation, at constant prices, the turnover of Italian fashion increased by 18% in the first half of 2022, returning to the level before the financial crisis of 2008.
Italy is fighting the crisis with heeled boots and soaring fabrics. Milan Week was able to slip through the cracks and is not planning to stop there.
Read also>London Fashion Week: tributes and sequins
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The long-awaited Milan Fashion Week opened on Wednesday in an optimistic climate. The turnover of Italian fashion is up and Chinese customers are back in the Lombardy capital.
Until Monday, the Italian city of fashion will present its vision of style and trends, with 210 appointments in total: 68 fashion shows, more than 110 performances and about thirty events.
The last season of fashion shows had been put aside by the outbreak of war in Ukraine. But the Italians are back in the spotlight to present their latest spring-summer 2023 collections and thrill the world.
Asia invites itself to the catwalks
This edition promises to be very well attended with the return of fashion professionals and customers: 300 journalists and 450 buyers are expected, including a Chinese delegation.
The return of Asian customers marks a new era for Italian fashion after the pandemic. This is the first time in two years that Chinese customers have set foot in the Italian fashion capital.
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The long-awaited Milan Fashion Week opened on Wednesday in an optimistic climate. The turnover of Italian fashion is up and Chinese customers are back in the Lombardy capital.
Until Monday, the Italian city of fashion will present its vision of style and trends, with 210 appointments in total: 68 fashion shows, more than 110 performances and about thirty events.
The last season of fashion shows had been put aside by the outbreak of war in Ukraine. But the Italians are back in the spotlight to present their latest spring-summer 2023 collections and thrill the world.
Asia invites itself to the catwalks
This edition promises to be very well attended with the return of fashion professionals and customers: 300 journalists and 450 buyers are expected, including a Chinese delegation.
The return of Asian customers marks a new era for Italian fashion after the pandemic. This is the first time in two years that Chinese customers have set foot in the Italian fashion capital.
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