[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]
The Bvlgari jewellery and watch company unveils “Bvlgari World”, a virtual world launched in collaboration with Zepeto, one of the largest metaverse platforms in Asia.
Zepeto is a platform that offers users the possibility to explore a virtual world with their avatars, which are “unique and customizable”. Zepeto also allows users to “find friends from all over the world, wherever you want”. A virtual world, in which avatars can meet, talk to each other, trade, buy clothes, build houses and create maps.
Voir cette publication sur Instagram
The virtual world “Bvlgari World” is a café located at Parnas Hotel Jeju and offers a unique experience to its users online and offline. Visitors can enjoy desserts and drinks at the Bvlgari Sunset In Jeju. In addition, the Bvlgari Resort 2022 collection, inspired by the summer sky with shades of gold and warm apricot in Eden, can be seen there.
Voir cette publication sur Instagram
During the game, when users complete a mission, they receive the Bvlgari Resort collection and accessories from the House. Users can also dress their avatars in the House’s iconic pieces such as B.Zero1, Divas’ Dream and Serpenti.
K-pop rapper and dancer Blackpink Lisa, also a global ambassador for the House, will host a live virtual event on August 31. Her avatar will have various interactive experiences in this virtual world, including taking selfies with her fans.
Read also > Metaverse : DFS Group unveils its first virtual world dedicated to beauty
Featured photos : © Bvlgari
