[vc_row][vc_column][vc_column_text]
Of Indian origin and engineer at Cisco for six years in her own country, Megha Malagatti arrived in France at the age of 29 with a dream: working in luxury. She obtained her MBA Luxury at ESSEC Business School and took a position of Director of Marketing at ST Dupont. How did she transition from the rigorous world of computer science to that of French luxury? Here is the story of a human and professional adventure from India to Paris.
Interview by Claire Domergue
How did you become the youngest executive of a company like ST Dupont?
I think it goes back to a child’s passion. During my youth, I dreamed of working in the fashion industry. I have always wanted to give the best of myself. So I took my chance and I came to Paris although I did not speak French. But I was told when I arrived that it’s not the country that has to adapt to me but me who had to adapt to the country. And that’s what I did.
What is your role as Marketing Director of ST Dupont?
ST Dupont is a family business, which does not have the means of LVMH or Kering. We must be innovative. As I manage two aspects of the company, the product and the communication, I seek to create collaborations with artists, with the cinema, with other brands but also with technological innovations. In this, my engineering training helped me a lot. […]
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
FIND THE FULL ARTICLE BY ORDERING THE MARKETING AND RETAIL ISSUE
YOU CAN ALSO CHECK THIS ITEM BY SUSCRIBING TO THE LUXURY JOURNALS
[/vc_column_text][/vc_column][/vc_row]
