[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]
Recently this month, the international strategy consulting firm McKinsey & Company revealed in the report “Value creation in the metaverse” that annual global spending on the metaverse could reach $5 trillion by 2030.
A virtual world too big to ignore, according to the American firm, it calls on companies and governments to take an immediate interest in “the next iteration of the Internet”.
“The metaverse represents a strategic inflection point for businesses, and it presents a significant opportunity to influence the way we live, connect, learn, innovate, and collaborate. Our ambition is to help consumer and B2B executives better understand its power and potential, identify strategic imperatives, and act as a force for its evolution,” said Eric Hazan, senior partner at McKinsey & Company.
The report also shows, in support of his claim, that e-commerce is the largest economic force ($2.6 trillion), ahead of sectors such as virtual learning ($270 billion), advertising ($206 billion) and gaming ($125 billion).
Moreover, the metaverse has skillfully demonstrated its power and strategic importance for businesses since last year, in particular. Its impact predicted to be only stronger and stronger as the years go by, it has already proven itself during these first six months of the year. Indeed, more than 120 billion dollars have been invested in the metaverse, by funds, venture capitalists or companies like Meta, Microsoft or Nvidia. This is more than double the $57 billion invested last year.
Purchasing physical and virtual goods, the main activity on the metaverse
To complement the expert analysis, the report also conducted a survey of 3,400 consumers and executives and asked them about metaverse adoption.
And according to the results of this survey, nearly six in ten consumers (59%) prefer at least one experience on the metaverse to its physical alternative. Purchasing physical or virtual goods on this space is the primary activity that occurs there (79%), followed very closely by attending virtual social events or playing social games (78%). Finally, exercising with virtual reality is the third most preferred activity among consumers and executives, at 76%.
“While the idea of connecting virtually took decades, it is now becoming more real, which means real people are using it and spending real money and companies are betting big,” says Lareina Yee, senior partner, McKinsey & Company.
Executives, too, have come to terms with the importance of the meta-verse in their business. 95% of executives say they expect the metaverse to have a positive impact on their industry within five to ten years, and 31% say the metaverse will be able to fundamentally change the way their industry operates. Finally, a quarter of these respondents expect this virtual world to generate 15% of their organization’s total margin growth over the next five years.
Read also > YVES SAINT LAURENT BEAUTY LAUNCHES INTO THE WEB3
Featured Photo : © McKinsey & Company[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Recently this month, the international strategy consulting firm McKinsey & Company revealed in the report “Value creation in the metaverse” that annual global spending on the metaverse could reach $5 trillion by 2030.
A virtual world too big to ignore, according to the American firm, it calls on companies and governments to take an immediate interest in “the next iteration of the Internet”.
“The metaverse represents a strategic inflection point for businesses, and it presents a significant opportunity to influence the way we live, connect, learn, innovate, and collaborate. Our ambition is to help consumer and B2B executives better understand its power and potential, identify strategic imperatives, and act as a force for its evolution,” said Eric Hazan, senior partner at McKinsey & Company.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.
[/vc_cta][vc_column_text]Featured photo : © McKinsey & Company[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
Recently this month, the international strategy consulting firm McKinsey & Company revealed in the report “Value creation in the metaverse” that annual global spending on the metaverse could reach $5 trillion by 2030.
A virtual world too big to ignore, according to the American firm, it calls on companies and governments to take an immediate interest in “the next iteration of the Internet”.
“The metaverse represents a strategic inflection point for businesses, and it presents a significant opportunity to influence the way we live, connect, learn, innovate, and collaborate. Our ambition is to help consumer and B2B executives better understand its power and potential, identify strategic imperatives, and act as a force for its evolution,” said Eric Hazan, senior partner at McKinsey & Company.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.
[/vc_cta][vc_column_text]Featured photo : © McKinsey & Company[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
