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The annual meeting of beauty professionals, MakeUp in Paris, makes its comeback at the Carrousel du Louvre on June 16 and 17. Details of the program and conferences planned.
With more than 150 exhibitors and no less than 4,000 visitors for its 12th edition, the event will bring together brands of finished products and suppliers of ingredients, formulation, packaging, accessories but also devices and digital solutions.
“The pandemic has interrupted trade shows, but the beauty industry, more than any other sector, needs a real trade show with face-to-face contacts. The use of the five senses is mandatory to evaluate a beauty product” , said Sandra Maguarian, founder and director of the show.
The detailed program of conferences
Also, the show plans to organize several (and many!) conferences and debates, led by experts in the field of beauty and who will give their insights into the trends of the global market in this sector. In total, eleven conferences/debates will take place during the 12th edition of the show.
Nadia Gabriel, co-founder of Trustt and Mon Vanity Idéal, and Marlène Louapre, Marketing and Communication Manager at Natura Europe, will discuss together on a first question: “Engaging your cosmetic brand community in two countries”.
Engaging your community around your brand?
Nadia Gabriel (Trustt) will interview Marlène Louapre (Natura Europe) on Natura’s experience in France & Germany, on June 17.
❔ More info about the conference : https://t.co/fhHqTofG7B
?Visit #MakeUpinParis: https://t.co/xhDMjxmIfx pic.twitter.com/r8hf0l0q7K
— MakeUp In (@MakeUpInWorld) May 27, 2022
More than ever anchored in its time and undeniably following the trends, the make-up sector and especially the brands that compose it are currently questioning a strategy to be used in the metaverse. Named “After augmented reality, what opportunities for makeup brands in the Metaverse?” , this conference will host Frédéric Lefret, CEO of Immersive Talent Agency and Jeanne Pouhe, cofounder of Young Professionals in Beauty.
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Also, Élodie Carpentier, co-founder of the brand Le Rouge Français and Thomas Busuttil, founder and CEO of Imagin and Able, Priscille Charton, co-founder of ECLO BEAUTY and, finally, Eva Lagarde, CEO of re-sources.co will jointly discuss the concepts and the French illustration of the regenerative cosmetic challenge.
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In a related field, Lan Vu, CEO of Beautystreams, and Michael Nolte, Creative Director of the same company, will debate on the issue “Putting an end to the fear of aging: defying the diktat of youth” .
BEAUTYSTREAMS presents their analysis of how brands are addressing aging today & their vision on how to enhance attitudes and alleviate the pressures created by the beauty dictates.
?Register for #MakeUpinParis: https://t.co/xhDMjxmIfx
Full program: https://t.co/2X0gLRXfbA pic.twitter.com/Vqj9hy8Zkd— MakeUp In (@MakeUpInWorld) June 3, 2022
Other conferences and debates on brand values, the increasingly regulatory standards of the European Union or even on senior consumers are also scheduled and will host a plethora of other speakers.
Renewal for MakeUp in
After a more than successful “rebirth edition” last October, MakeUp in will take advantage of this new edition to unveil its new identity. Indeed, the latter intends to begin a reorientation of its strategy to direct it towards a Skincare and Makeup positioning. A new visual identity, a new website as well as a content focused on makeup and skincare trends in the world will be implemented during 2022!
Read also > EPHJ : THE GENEVA WATCHMAKING TRADE SHOW CELEBRATES ITS 20TH ANNIVERSARY
Featured Photo : © MakeUp in[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The annual meeting of beauty professionals, MakeUp in Paris, makes its comeback at the Carrousel du Louvre on June 16 and 17. Details of the program and conferences planned.
With more than 150 exhibitors and no less than 4,000 visitors for its 12th edition, the event will bring together brands of finished products and suppliers of ingredients, formulation, packaging, accessories but also devices and digital solutions.
“The pandemic has interrupted trade shows, but the beauty industry, more than any other sector, needs a real trade show with face-to-face contacts. The use of the five senses is mandatory to evaluate a beauty product” , said Sandra Maguarian, founder and director of the show.
The detailed program of conferences
Also, the show plans to organize several (and many!) conferences and debates, led by experts in the field of beauty and who will give their insights into the trends of the global market in this sector.
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The annual meeting of beauty professionals, MakeUp in Paris, makes its comeback at the Carrousel du Louvre on June 16 and 17. Details of the program and conferences planned.
With more than 150 exhibitors and no less than 4,000 visitors for its 12th edition, the event will bring together brands of finished products and suppliers of ingredients, formulation, packaging, accessories but also devices and digital solutions.
“The pandemic has interrupted trade shows, but the beauty industry, more than any other sector, needs a real trade show with face-to-face contacts. The use of the five senses is mandatory to evaluate a beauty product” , said Sandra Maguarian, founder and director of the show.
The detailed program of conferences
Also, the show plans to organize several (and many!) conferences and debates, led by experts in the field of beauty and who will give their insights into the trends of the global market in this sector.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Ftest2023.luxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
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