[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]
For the 19th time in a row, the world’s leading luxury goods company has topped the Universum ranking of companies favored by business school students in France. The world’s number one luxury goods company is multiplying its initiatives to enhance its employer brand among the younger generation.
Lvmh loves young people…who are very sympathetic.
Every year, the Universum research firm surveys French students enrolled in business or engineering schools about their favorite companies. In 2023, more than 27,000 students were surveyed between September 2022 and March 2023. And for the 19th time in a row, those attending business school ranked Lvmh at the top of the podium.
Proof that they still favor luxury, Hermès and Chanel (demoted from third place by L’Oréal, which nevertheless has a very promising prestige division) occupy second and fourth place, respectively. They are followed by two Gafams, Apple and Google, and then by the top-of-the-range car brand Mercédès-Benz.
The rating of luxury is falling
However, “luxury, along with e-commerce and the media, is one of the sectors whose rating has fallen the most among young business school graduates, unlike the banking, auditing and consulting, and aerospace and defense sectors, which have risen the most,” notes Aurélie Robertet, director of the French subsidiary of the research firm Universum.
She also observes that, in a tight supply market with low unemployment, “young executive graduates are well aware that they are arriving in a strong position on the job market.” However, the list of employers they dream of joining hardly changes from year to year.
However, Lvmh is not resting on its laurels and is maintaining its reputation and employer brand among the younger generation.
Since the pioneering creation in 1991 of the first luxury chair with Essec, the group, and all its companies have multiplied initiatives, with more than 150 events today in partnership with French schools and universities (HEC Paris, ESSEC, Sciences Po Paris, Institut Français de la Mode, EDHEC, CentraleSupélec, Ecole Polytechnique, etc.).
Free educational program
And since 2016, the number one luxury company has been reaching out to young people worldwide more inclusively via INSIDE LVMH. This free educational program has recently become omincanal. Initially organized in the form of physical meetings, the program has been equipped since March 2021 with a new platform (www.insidelvmh.com) dedicated to the luxury industry, which is easily accessible. It offers over 50 hours of exclusive content contributed by luxury experts working at Lvmh (employees, HR, and managers of the group or its companies) and teachers worldwide.
For the most motivated young people, it is possible to follow a training program based on 30-hour modules of exclusive content and practical cases, which, if successful, will lead to an “INSIDE LVMH” certificate award.
The program has been successful since its launch: 92,000 young people worldwide have registered for the “INSIDE LVMH” certificate, and 40,000 certificates have been issued. And it’s not over yet: the first 2023 session ended on May 11, with more than 29,000 registrants!
Lvmh has not finished fascinating Millenials and other Alpha generations, and not only as consumers…
Read also > LVMH Innovation Award 2023: which start-up will succeed Toshi, the 2022 winner?
Featured photo : © LVMH[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
For the 19th time in a row, the world’s leading luxury goods company has topped the Universum ranking of companies favored by business school students in France. The world’s number one luxury goods company is multiplying its initiatives to enhance its employer brand among the younger generation.
Lvmh loves young people…who are very sympathetic.
Every year, the Universum research firm surveys French students enrolled in business or engineering schools about their favorite companies. In 2023, more than 27,000 students were surveyed between September 2022 and March 2023. And for the 19th time in a row, those attending business school ranked Lvmh at the top of the podium.
Proof that they still favor luxury, Hermès and Chanel (demoted from third place by L’Oréal, which nevertheless has a very promising prestige division) occupy second and fourth place, respectively. They are followed by two Gafams, Apple and Google, and then by the top-of-the-range car brand Mercédès-Benz.
The rating of luxury is falling
However, “luxury, along with e-commerce and the media, is one of the sectors whose rating has fallen the most among young business school graduates, unlike the banking, auditing and consulting, and aerospace and defense sectors, which have risen the most,” notes Aurélie Robertet, director of the French subsidiary of the research firm Universum.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.[/vc_cta][vc_column_text]Featured photo : © LVMH [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
For the 19th time in a row, the world’s leading luxury goods company has topped the Universum ranking of companies favored by business school students in France. The world’s number one luxury goods company is multiplying its initiatives to enhance its employer brand among the younger generation.
Lvmh loves young people…who are very sympathetic.
Every year, the Universum research firm surveys French students enrolled in business or engineering schools about their favorite companies. In 2023, more than 27,000 students were surveyed between September 2022 and March 2023. And for the 19th time in a row, those attending business school ranked Lvmh at the top of the podium.
Proof that they still favor luxury, Hermès and Chanel (demoted from third place by L’Oréal, which nevertheless has a very promising prestige division) occupy second and fourth place, respectively. They are followed by two Gafams, Apple and Google, and then by the top-of-the-range car brand Mercédès-Benz.
The rating of luxury is falling
However, “luxury, along with e-commerce and the media, is one of the sectors whose rating has fallen the most among young business school graduates, unlike the banking, auditing and consulting, and aerospace and defense sectors, which have risen the most,” notes Aurélie Robertet, director of the French subsidiary of the research firm Universum.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.[/vc_cta][vc_column_text]Featured photo : © LVMH [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
