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Ramdane Touhami, the son of a Moroccan worker, and his wife, the aristocratic Victoire de Taillac, have managed to revive Trudon candles and successfully relaunch the Parisian institution of perfumery and cosmetics, Buly. Focus on the Officine Universelle Buly, which recently joined the LVMH fold.
Buoyed by the brand’s success, global luxury leader LVMH is interested in Officine Universelle Buly and acquired it last October, after having made an investment in 2017 through LVMH Luxury Ventures.
“Buly perfectly matches the philosophy found in the LVMH group’s houses, combining unparalleled heritage, artisanal know-how and a unique experience in exceptional boutiques,” said Bernard Arnault, Chairman and CEO of LVMH on the announcement of the acquisition of Officine Universelle Buly.
Victoire de Taillac and Ramdane Touhami, a visionary couple
Behind this adventure, we find Victoire de Taillac, a beauty historian, after having been director of public relations for the Colette concept store, “a researcher in cosmetics and the history of beauty” as she defines herself, and her husband, Ramdane Touhami, artistic director, designer and also passionate about perfume and history.
In 2002, the entrepreneurial duo launched Parfumerie Générale, the first concept store dedicated to niche cosmetics, from which they separated a few years later. Four years later, the couple revived Cire Trudon, a candle factory founded in 1642. The success of Trudon candles developed their reputation and influence worldwide.
This passionate couple quickly understood that the past is a refuge. This is why, in 2014, they relaunched the Parisian perfumery and cosmetics house, Officine universelle Buly, created at the beginning of the 19th century by the emblematic perfumer, Jean-Vincent Bully. Immediate success for Officine Universelle Buly.
L’Officine Universelle Buly revives the beauty of yesteryear
Buly is the master of nostalgic cosmetics and a different kind of French perfumery, offering a unique experience in an unusual setting. Once through the door, the visitor is taken back in time to the atmosphere of an apothecary’s shop of the early 19th century.
From all over the world, the couple finds ancestral products used in their cosmetics and beauty products, such as incense from Mount Athos in Greece and Bukkake powder from Japan and others.
At Buly, everything is made in France. Their perfumed waters, ointments, oils, make-up, skin, hair and body care products, candles and accessories are sold not only in Paris but also around the world, in Hong Kong, Kyoto, London, Tokyo, Seoul, Osaka, Milan, Munich and Taipei.
Turnaround for Buly
From now on, Victoire de Taillac’s adventure will continue solo. “I have decided to stay on to oversee the offer, image and communication of the brand, to which I am very attached,” she confided in an interview with the Sunday newspaper. LVMH should allow Buly to change scale. “The group has been with us since 2017 and shares our approach to distribution and our aesthetic choices,” the director emphasises.
In less than a decade, the Taillac-Touhami tandem can congratulate itself on having opened around thirty points of sale in its own stores throughout the world and in department stores’ corners.
Buly’s clientele is very varied, attracting 40% men and 60% women. The brand’s first markets are France, Korea and Japan, where the couple and their children spent a year after opening their first shop.
The company, which now employs 150 people, opened its brand new shop in Munich last spring and is already preparing to open a store in Dubai.
Read also > Musée International de la Parfumerie of Grasse : When art meets perfume
Featured photos : © Pierre Mahieu[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Ramdane Touhami, the son of a Moroccan worker, and his wife, the aristocratic Victoire de Taillac, have managed to revive Trudon candles and successfully relaunch the Parisian institution of perfumery and cosmetics, Buly. Focus on the Officine Universelle Buly, which recently joined the LVMH fold.
Buoyed by the brand’s success, global luxury leader LVMH is interested in Officine Universelle Buly and acquired it last October, after having made an investment in 2017 through LVMH Luxury Ventures.
“Buly perfectly matches the philosophy found in the LVMH group’s houses, combining unparalleled heritage, artisanal know-how and a unique experience in exceptional boutiques,” said Bernard Arnault, Chairman and CEO of LVMH on the announcement of the acquisition of Officine Universelle Buly.
Victoire de Taillac and Ramdane Touhami, a visionary couple
Behind this adventure, we find Victoire de Taillac, a beauty historian, after having been director of public relations for the Colette concept store, “a researcher in cosmetics and the history of beauty” as she defines herself, and her husband, Ramdane Touhami, artistic director, designer and also passionate about perfume and history.
In 2002, the entrepreneurial duo launched Parfumerie Générale, the first concept store dedicated to niche cosmetics, from which they separated a few years later. Four years later, the couple revived Cire Trudon, a candle factory founded in 1642. The success of Trudon candles developed their reputation and influence worldwide.
This passionate couple quickly understood that the past is a refuge. This is why, in 2014, they relaunched the Parisian perfumery and cosmetics house, Officine universelle Buly, created at the beginning of the 19th century by the emblematic perfumer, Jean-Vincent Bully. Immediate success for Officine Universelle Buly.
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[/vc_cta][vc_column_text]Featured photo : © Pierre Mahieu[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]
Ramdane Touhami, the son of a Moroccan worker, and his wife, the aristocratic Victoire de Taillac, have managed to revive Trudon candles and successfully relaunch the Parisian institution of perfumery and cosmetics, Buly. Focus on the Officine Universelle Buly, which recently joined the LVMH fold.
Buoyed by the brand’s success, global luxury leader LVMH is interested in Officine Universelle Buly and acquired it last October, after having made an investment in 2017 through LVMH Luxury Ventures.
“Buly perfectly matches the philosophy found in the LVMH group’s houses, combining unparalleled heritage, artisanal know-how and a unique experience in exceptional boutiques,” said Bernard Arnault, Chairman and CEO of LVMH on the announcement of the acquisition of Officine Universelle Buly.
Victoire de Taillac and Ramdane Touhami, a visionary couple
Behind this adventure, we find Victoire de Taillac, a beauty historian, after having been director of public relations for the Colette concept store, “a researcher in cosmetics and the history of beauty” as she defines herself, and her husband, Ramdane Touhami, artistic director, designer and also passionate about perfume and history.
In 2002, the entrepreneurial duo launched Parfumerie Générale, the first concept store dedicated to niche cosmetics, from which they separated a few years later. Four years later, the couple revived Cire Trudon, a candle factory founded in 1642. The success of Trudon candles developed their reputation and influence worldwide.
This passionate couple quickly understood that the past is a refuge. This is why, in 2014, they relaunched the Parisian perfumery and cosmetics house, Officine universelle Buly, created at the beginning of the 19th century by the emblematic perfumer, Jean-Vincent Bully. Immediate success for Officine Universelle Buly.
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[/vc_cta][vc_column_text]Featured photo © Pierre Mahieu[/vc_column_text][/vc_column][/vc_row]
