Taking place at the AccorHotels Arena, the Rolex Paris Masters offers a last chance for players to qualify for the final tournament of the tennis season, the Nitto ATP Finals, for which Rolex is also Official Watch. Let’s take a look at one of the biggest indoor tournaments in the world.
Indoor tennis at its best
Rolex is so well integrated into the tennis world that the brand name appears directly in the tournament title. And yet, there has been no shortage of names for this tournament: it began as the Paris Open in 1969, briefly as the Open Jean Becker and then the Open Crocodile, followed by the Open / Masters de Paris-Bercy in 1986, and was renamed the BNP Paribas Masters Paris from 2001 to 2016. In the meantime, Rolex came into play and became a partner of the tournament in 2007, before taking a prominent place in 2017 by becoming Title Sponsor and directly integrating the name of the competition : Rolex Paris Masters.
If Rolex is the figurehead of the partners of this tournament, other prestigious brands accompany the tournament, including Emirates, Accor or Hyundai.
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