Luxus Plus organised on November, 23, 2019, in collaboration with Studyrama , a panel discussion on the future of the luxury sector.
By Luxus Plus
The topic of the conference organized on November 23 by Luxus Plus at the Studyrama luxury professions forum was the evolution of skills in the digital age for the development of luxury companies.
This panel discussion moderated by Claire Domergue, director of publication at Luxus Plus, aimed to make the new generations aware of future professions that will be hiring massively by 2025.
Digital… yes, but not only
The luxury sector is a significant industry in France. It generates a turnover of 154 billion euros, more important than that of the aeronautics or automobile industry. In addition, in France, nearly one million people are employed in the luxury industry.
For entrepreneur Elodie Carpentier, the future is very clear: by 2025, she plans to recruit more than half of her employees according to their digital skills.
In the retail sector, for example, according to Carole Aymé, “When you read a CV (curriculum vitae), you observe luxury sensitivity, the ability to tell stories, to make people dream because speech is extremely important. That is why mastery of foreign languages is essential. As much as empathy, by the way. »
For Sandrine Poupon, the role of the university also consists in teaching a certain professional behaviour to students. An essential point for recruiters.
Handcrafts have a future
“We must encourage young people to choose manual jobs” says Arnaud Haefelin, who organizes the annual Gainerie 91 Design Competition for future designers.
“Luxury professions will always be manual jobs” Franck Boehly says. And for good reason, the French leather industry that he manages represents no less than 9,400 companies generating 25 billion euros annually, including 10.6 billion euros in exports.
Moreover, nearly three-quarters of small and medium-sized luxury companies experience recruitment difficulties due to the poor image of technical professions in France.
Aware that fashion and luxury are a pillar of the industry, the government recently launched a national campaign on 15 October 2019 to highlight the technical professions in the Fashion & Luxury sector. The objective is to fill 10,000 jobs per year over the next five years. In order to succeed in this charming operation and to encourage young people to move towards manual jobs in this sector, industries must also reassess the hiring salaries, which often start at the SMIC, or 1,521 Euros per month net. However, increasing wages could have a negative impact on the competitiveness of French workshops, which are in permanent competition with Italian and Spanish workshops.
