2 mins lecture

Luxury Marketing Innovation Summit 2021: A phygital version!

Mark your calendars! Keep your day free on 30 March 2021, to attend the Luxury Marketing Innovation Summit organised by Luxus+. Several dozen luxury professionals will meet at the Paris Chamber of Commerce and Industry to discuss the future of circular economy in fashion and luxury.

 

As a result of Covid-19, the major events will be turned upside down and take on a special twist. The Luxury Marketing Innovation Summit is no exception to the rule, and for the first time offers an event in a phygital format, combining physical presence and live-streaming. What better way to adapt to the current health restrictions, so as not to miss out on the profound changes in luxury that have taken place over the past year.

 

While the last edition on 27 June 2019 was dedicated to new digital trends, this year’s topic will be the future of circular economy, a practice that is becoming increasingly common in the sector. The circular economy is based on the long-term production of goods and services, promoting waste-free and waste reduction. Numerous players in the luxury sector have decided to take part in this collective effort, including L’Oréal, Kering and LVMH.

 

During the event, the changes that the circular economy can bring about will be clearly highlighted: What are the means for this new economy to become a sustainable part of the sector’s collective and what are the possible consequences? And to answer these questions, the leaders of companies with established reputations will answer the call: Nathalie Rémy, CEO of Christofle, Mina El Hadraoui of the Collectif Diamant or Angelica Leung, Head of Consumer Products at InvestHK, the economic development office of Hong Kong, among others. They will share their views on naturalness, transparency and recycling in today’s luxury world, surrounded by experts in luxury but also in sustainable development, e-commerce and marketing from all over the world.

 

This morning will start with an introductory speech, followed by keynotes and round tables. The debates will be punctuated by a coffee break that is dear to everyone and will give rise to a moment of individual meetings between everyone, as the event is also based on the creation of links and networks between all the players in the luxury sector.

 

Among the partners of this edition: InvestHk, the Collectif Diamant, but also the Paris Chamber of Commerce and Industry.

 

Rendezvous on 30 March 2021, at the Paris Chamber of Commerce and Industry, at 2 place de la Bourse in the 2nd arrondissement, in face-to-face or in distance learning, it’s your choice, the ticket office is still open!

 

Ticket prices range from 70 €, for the Early Bird Digital Pass valid until February 28th only, to 183 €, for a face-to-face participation.

 

Click here to register and here to find out more.

 

Date:

30 March 2021, from 9.00 to 12.30 am

 

Location:

The Paris Chamber of Commerce and Industry (CCI Paris Île-de-France)

Ballroom

2, place de la Bourse

75002 Paris

Contact us: [email protected]

 

 

Read also >WHO IS PIERRE MULIER THE NEW ARTISTIC DIRECTOR OF ALAÏA?

 

Photo à la Une : © Presse

The editorial team

Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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