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In his recent column published on Latribune.fr, Edoardo Secchi, entrepreneur, founding president of Italy-France Group, and founder of the Italy-France Club, explains why Italy remains the leading country in men’s fashion. He also believes that 2021 will be the year of recovery thanks to e-commerce and demand from countries outside the European Union. Explanations.
According to Edoardo Secchi, the boot is a real incubator where conception, research, innovation and design work together in the most competitive companies capable of satisfying the growing demand from Europe, the United States and the Orient.
In his analysis, the entrepreneur mentions several elements, including the fact that Italy in 2019 reached 10 billion euros in turnover in the men’s fashion sector. According to him, this global success of the sector is largely linked to the know-how of master craftsmen, which is passed on from generation to generation. All the more so as the country represents the “mecca” of footwear. A position that could be maintained thanks to the strong wave of e-commerce that the country is experiencing.
A sector with a turnover of 10 billion euros
In 2019, the sector reached a turnover of €10 billion, of which 70% is generated by exports, and a trade balance of around €4 billion.
The sector is made up of thousands of companies capable of producing around 50% of all men’s clothing sold in the world, and 70% of jackets and trousers. As for footwear, the peninsula is the leading European producer. It exports 80% of its production and is third in the world in terms of value.
These results for men’s fashion, even if they do not yet match those of women’s fashion, are progressing faster than expected thanks to growing demand from countries outside the European Union, but also to the role played by the major luxury brands that use “Made in Italy” as a guarantee of quality for their customers. A very buoyant market worth 400 billion euros worldwide.
A tradition handed down from generation to generation
The worldwide success of Italian men’s fashion is largely due to the know-how of master craftsmen, heirs to an ancient tailoring tradition. Italian tailors are the specialists in men’s elegance. Creators of ancient traditions, handed down from father to son, these workshops, with a purely family dimension, are today recognised as having a primordial role in the panorama of made in Italy.
Since Italy is a “regionalised” country, each region has developed its own style and possesses its own ancestral know-how, its own codes, its own tastes.
In Piedmont, the district of Biella is the only district in Europe to have retained the entire textile production chain. It employs over 17,000 people.
In order to survive global competition, the district has evolved towards excellent production of yarns and fabrics in traditional materials (wool and noble fibres, but also fibres of vegetable origin), while concentrating on the top and very top end of the market, with large investments to obtain the best quality.
This has enabled the company to maintain market share in economic terms, against a decline in production quantities. All prestigious men’s suits and jackets use Piedmontese fabrics. This is the case, for example, of Drago, Vitale Barberis Canonico 1663, Ermenigildo Zegna, Reda, Cerruti, Piacenza, and Loro Piana.
The Mecca of footwear
The Marche region is known as the Mecca of men’s footwear, thanks to the presence of a thousand companies that account for about 30% of national production: there are world-famous brands such as Tod’s, Santoni, Franceschetti and Cesare Paciotti, but also family-run companies that produce luxury footwear entirely by hand, such as Lattanzi.
Naples is also considered the Italian capital of style and today is home not only to the most famous master tailors in the world, but also to many others, lesser known but certainly very talented, such as Sartoria Geca, a young company that boasts the 50 years of experience of its founder, now managed by the son.
The new wave of e-commerce
While Italian traditions and know-how are well established, companies have managed to combine tradition and modernity by turning to digital technology. This is the case, for example, of the Pastena Elegance tailoring workshop in the Naples region, which has harnessed the new wave of e-commerce. Pastena Elegance has created its own online shop where customers can enter their measurements, choose the fabrics and models they prefer and “virtually” create their suit, which is then made and finished by hand.
Read also > KERING : TRANSFORMATION OF LOGISTICS NETWORK IN ITALY
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In his recent column published on Latribune.fr, Edoardo Secchi, entrepreneur, founding president of Italy-France Group, and founder of the Italy-France Club, explains why Italy remains the leading country in men’s fashion. He also believes that 2021 will be the year of recovery thanks to e-commerce and demand from countries outside the European Union. Explanations.
According to Edoardo Secchi, the boot is a real incubator where conception, research, innovation and design work together in the most competitive companies capable of satisfying the growing demand from Europe, the United States and the Orient.
In his analysis, the entrepreneur mentions several elements, including the fact that Italy in 2019 reached 10 billion euros in turnover in the men’s fashion sector. According to him, this global success of the sector is largely linked to the know-how of master craftsmen, which is passed on from generation to generation. All the more so as the country represents the “mecca” of footwear. A position that could be maintained thanks to the strong wave of e-commerce that the country is experiencing.
A sector with a turnover of 10 billion euros
In 2019, the sector reached a turnover of €10 billion, of which 70% is generated by exports, and a trade balance of around €4 billion.
The sector is made up of thousands of companies capable of producing around 50% of all men’s clothing sold in the world, and 70% of jackets and trousers. As for footwear, the peninsula is the leading European producer. It exports 80% of its production and is third in the world in terms of value.
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In his recent column published on Latribune.fr, Edoardo Secchi, entrepreneur, founding president of Italy-France Group, and founder of the Italy-France Club, explains why Italy remains the leading country in men’s fashion. He also believes that 2021 will be the year of recovery thanks to e-commerce and demand from countries outside the European Union. Explanations.
According to Edoardo Secchi, the boot is a real incubator where conception, research, innovation and design work together in the most competitive companies capable of satisfying the growing demand from Europe, the United States and the Orient.
In his analysis, the entrepreneur mentions several elements, including the fact that Italy in 2019 reached 10 billion euros in turnover in the men’s fashion sector. According to him, this global success of the sector is largely linked to the know-how of master craftsmen, which is passed on from generation to generation. All the more so as the country represents the “mecca” of footwear. A position that could be maintained thanks to the strong wave of e-commerce that the country is experiencing.
A sector with a turnover of 10 billion euros
In 2019, the sector reached a turnover of €10 billion, of which 70% is generated by exports, and a trade balance of around €4 billion.
The sector is made up of thousands of companies capable of producing around 50% of all men’s clothing sold in the world, and 70% of jackets and trousers. As for footwear, the peninsula is the leading European producer. It exports 80% of its production and is third in the world in terms of value.
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