For this 74th edition of the Cannes Festival, several French brands have renewed their partnership with the event. And this year, through the many awards organized by these partners, women are honored.
The Cannes Film Festival will start on July 6th. And since its creation, French brands sponsor the event. Air France, Argénieux and Chopard have answered present for this 74th edition.
The airline Air France has been a partner of the festival for 40 years. Over the years, the brand has committed itself to offering the 7th art the greatest cinema in the world. A total of 600 hours of films will be available for viewing by Air France customers. The films will be available in 12 different languages, and on more than 30,000 screens on the airline’s aircraft.
The high-end lens brand Angénieux has been an official partner of the festival since 2013. Three years ago now, the “Angénieux Man to Pierre” ceremony was launched. An opportunity for the brand to reward cinematographers. The award ceremony will be held on July 16 and may well honor a woman this year.
On the watch side, it is the luxury brand Chopard that with its Red Carpet collection dresses the stars with magnificent ornaments for the rise of the steps. Since 1998, the jewelry house has been making the famous Palme d’Or and all the trophies awarded at the closing ceremony.
The watchmaker has its own award, the Chopard Trophy, which honors up-and-coming cinema talent and focuses on the talents of tomorrow. It rewards a young actress or actor with the promise of success on the big screen.
Honouring women
This year, the Cannes Festival jury will be composed mostly of women. A spotlight on female film talent that the Kering group shares. In 2015, the luxury group launched the Women in Motion award to recognize the contribution of women to the 7th art. And it was in 2016 that the award was expanded to include photography, visual arts and literature.
The Kering group is already very committed to the fight against violence against women but also in the fight against gender inequality.
L’Oréal also wanted to put women in the spotlight. For many years, the group has been a partner of the Cannes Film Festival. And this year, it has announced the launch of the Lights on Women award. This prize will be awarded to one of the directors of short films in the competition or student films Cinéfondation. L’Oréal has chosen actress Kate Winslet to preside over the ceremony. She will name the winner at the “Young Cinema” dinner to be held on July 16. In addition to the prize, the winner will receive 30,000 euros.
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Featured photo : © Chopard
