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A few months ago, Priscillia Cléchet created a digital solution aimed at luxury brands wishing to recreate a certain proximity with their customers : LUXe-Archive.
Granville’s 36 year old founder, Priscillia Cléchet, has always been a fashionista since her youth. However, rather attracted by luxury houses, the young woman could not necessarily afford to buy directly from the brand.
“I bought my first bag when I was 20 years old. I bought second-hand, on consignment or on online sales sites. Unfortunately, there were some disappointments. Counterfeits most often. It’s hard to spot when buying online at
simple photo… “
After having worked for a year in the United States and ten years in Luxembourg, before returning to Granville, she decided to create this new technology, which is of service to luxury brands but also to their customers.
Any customer who has made an online purchase will be able to benefit from this tool, which provides a personalised follow-up with services such as exclusive information on the item purchased, maintenance advice, a dedicated space for resale, networking within a community, a space to share the evolution of the item, etc…
“The aim of this tool is to bring brands closer to their customers, to enable them to rebuild links that are either non-existent or too little present today. To do this, I wanted to develop a relationship service and personalised customer care from the first purchase, whether it is a new bag bought in a shop or a second-hand bag bought on a luxury item platform. »
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The tool offers solutions to combat counterfeiting and attract new customers thanks to guarantees of authenticity (forgery-proof digital identity protocol based in particular on AI and image recognition) and a relational and service-oriented system.
“Because the period we are living through is conducive to a real awareness of the ecological and economic stakes of the luxury industry, responsible modes of consumption must now be favoured. The objective of LUXe-Archive is therefore naturally to combine recycling and the promotion of brands and their subcontractors and craftsmen. It communicates to your customers the image of a strong and responsible brand and transforms your business with the greatest respect for people and the environment”.
Read also > FRENCH START-UP HAPTICMEDIA FACILITATES THE TRANSITION TO DIGITAL FOR LUXURY HOMES
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