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Dolce & Gabbana, Armani, Versace and soon Louis Vuitton? According to several sources, the checkered brand should open in the coming years a hotel on the most famous avenue in the world: the Champs-Élysées.
According to the Lettre A and sources close to the real estate world, Louis Vuitton, belonging to the world leader in luxury goods LVMH, should set up its very first hotel at 103 avenue des Champs-Élysées. An address already known and visible to the general public since it is there that the House of Dior had planned to establish its new headquarters and open a flagship. Louis Vuitton would have passed him by. Agreement or rivalry? Several hypotheses are circulating.
The building at 103 is currently covered with a huge white tarp, itself covered with multiple Dior designs. According to Letter A, this change in numbers between the two houses is the result of an internal struggle.
“Before the pandemic, the official information was that Dior would have 103. But this is no longer the case. Just imagine the impact that a five-star Louis Vuitton hotel will have on the entire avenue!” reveals a real estate professional in the neighborhood.
According to the estimates of the same source, the luxury giant could spend about 60 million euros per year just for the rent of the building, which belongs to the Qatari royal family. The 103 is probably the largest building on the Champs-Élysées.
LVMH did not wish to comment on the information.
Diversification into hotels
CEO of Louis Vuitton since late 2012, Michael Burke is a true luxury prodigy. Under his leadership, the House has thus achieved a turnover of 20 billion euros in 2022. Before that, he had already succeeded in boosting the growth of previous Houses of the group such as Fendi or Dior, as a manager.
Last December, he had already suggested that a potential Louis Vuitton hotel could be built in the City of Light, near the company’s current headquarters. A project that was quickly abandoned because another establishment of the LVMH group, the Cheval Blanc, was already close to the offices, in the Samaritaine.
Already a leader in luxury, fashion and beauty, LVMH has been specializing in the hotel business for years. Its portfolio of brands includes five Cheval Blanc establishments around the world and thirteen Bvlgari hotels, the latest of which has just opened in Tokyo. And it doesn’t stop there. In 2018, the group acquired Belmond, a unique luxury hotel chain with renowned hotels around the globe.
As for the upcoming Louis Vuitton hotel, no opening date has been announced. However, according to reports, the Vinci construction group will be in charge of the renovation of this future luxury establishment. The hotel should be equipped with a dozen sumptuous suites, very (very) accessible and with an interior garden.
Lire aussi >Bvlgari unveils a sumptuous hotel in Tokyo
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Dolce & Gabbana, Armani, Versace and soon Louis Vuitton? According to several sources, the checkered brand should open in the coming years a hotel on the most famous avenue in the world: the Champs-Élysées.
According to the Lettre A and sources close to the real estate world, Louis Vuitton, belonging to the world leader in luxury goods LVMH, should set up its very first hotel at 103 avenue des Champs-Élysées. An address already known and visible to the general public since it is there that the House of Dior had planned to establish its new headquarters and open a flagship. Louis Vuitton would have passed him by. Agreement or rivalry? Several hypotheses are circulating.
The building at 103 is currently covered with a huge white tarp, itself covered with multiple Dior designs. According to Letter A, this change in numbers between the two houses is the result of an internal struggle.
“Before the pandemic, the official information was that Dior would have 103. But this is no longer the case. Just imagine the impact that a five-star Louis Vuitton hotel will have on the entire avenue!” reveals a real estate professional in the neighborhood.
According to the estimates of the same source, the luxury giant could spend about 60 million euros per year just for the rent of the building, which belongs to the Qatari royal family. The 103 is probably the largest building on the Champs-Élysées.
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Dolce & Gabbana, Armani, Versace and soon Louis Vuitton? According to several sources, the checkered brand should open in the coming years a hotel on the most famous avenue in the world: the Champs-Élysées.
According to the Lettre A and sources close to the real estate world, Louis Vuitton, belonging to the world leader in luxury goods LVMH, should set up its very first hotel at 103 avenue des Champs-Élysées. An address already known and visible to the general public since it is there that the House of Dior had planned to establish its new headquarters and open a flagship. Louis Vuitton would have passed him by. Agreement or rivalry? Several hypotheses are circulating.
The building at 103 is currently covered with a huge white tarp, itself covered with multiple Dior designs. According to Letter A, this change in numbers between the two houses is the result of an internal struggle.
“Before the pandemic, the official information was that Dior would have 103. But this is no longer the case. Just imagine the impact that a five-star Louis Vuitton hotel will have on the entire avenue!” reveals a real estate professional in the neighborhood.
According to the estimates of the same source, the luxury giant could spend about 60 million euros per year just for the rent of the building, which belongs to the Qatari royal family. The 103 is probably the largest building on the Champs-Élysées.
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