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Once again present at Vivatech, the world’s leading beauty company showcased its latest innovations, as well as its new partnership with Microsoft. From skin diagnostics to inclusive solutions, take a guided tour of the stand with Béatrice Dautzenberg, Global Director Beauty Tech Services.
Like LVMH, the L’Oréal group returned for the seventh year running to Europe’s largest trade show dedicated to innovation and the startup ecosystem, with no fewer than thirteen product innovations. The group sees technology as a means of better informing customers and facilitating their access to personalized beauty products and services.
According to Hervé Navellou, President of L’Oréal France, technology is “an incredible lever for taking beauty innovation to the next level, [provided] we meet the growing needs of sustainability and inclusivity“.
Our hostess, Béatrice Dautzenberg, Global Director Beauty Tech Services confirms: “For us, technology is not a gadget but a tool capable of fulfilling a mission: to offer everyone personalized beauty capable of having a positive impact on both the environment and society.”
Inclusive beauty, the theme of the 2023 edition
“Tech for Good and Beauty for All” is the message conveyed by the Group and its sparkling Global Director Beauty Tech Services. With infectious enthusiasm, Béatrice Dautzenberg describes the four main themes of this 2023 edition, and in particular that of inclusion, in other words, addressing solutions to people or minorities hitherto excluded from the beauty industry.
And if one innovation sums up the Group’s commitment to inclusive beauty this year, it’s Hapta technology, the fruit of a partnership between the American company Verily and L’Oréal Luxe’s flagship brand, Lancôme. A name that evokes the word “haptics” or “science of touch”.
Revealed in early 2023 at the CES show in Las Vegas, this is the first fully motorized, high-precision portable make-up applicator. This artificial intelligence-driven technology stabilizes lipstick application. The motor and mechanism allow the tube to rotate 360 degrees and flex up to 70 degrees.
This technological advance makes make-up easier to use for people with disabilities.
Béatrice Dautzenberg points out that “today, nearly 50 million people worldwide have limited dexterity in their hands and arms, with tremors due in particular to Parkinson’s disease.” She adds, “What we want with this partnership is to overcome this handicap by enabling them to apply make-up independently and regain their self-confidence.”
Until now, Verily had developed this technology to help people with disabilities hold their cutlery more steadily.
Hapta will soon be available with a mascara application.
In this way, L’Oréal intends to cover the two most common forms of beauty expression in the world.
Other inclusive solutions presented at Vivatech include an update of Spotscan, a skin diagnostic developed by La Roche Posay and initially launched in June 2019.
For Béatrice Dautzenberg, “it’s a diagnostic tool developed with dermatologists that you can perform using your phone. Thanks to a database of 6,000 images and the combination of augmented reality (AR) and artificial intelligence (AI), customers can, in three selfies, benefit from product recommendations tailored to their needs.”
The tool doesn’t stop at a diagnosis to identify blackheads and pimples, it also measures, on a scale of 0 to 5, the need to see a professional or not, as well as recommending a beauty routine to better protect and repair the skin.
The project was prompted by the observation that acne sufferers (40% of adults, 80% of teenagers) don’t always have access to professional medical advice and prescriptions, and therefore don’t necessarily know whether their skin condition requires seeing a specialist. According to data provided by our host from L’Oréal, only one in 10 people worldwide has access to a dermatologist.
To date, ten million scans have already been performed in 17 countries. An update is planned for next year, and includes not only improved customer service but also a more extensive image bank, refining the medical and scientific work at the same time.
Sustainability: from salon to digital
Béatrice Dautzenberg points out that the group shares “a vision of the hairdressing division at the forefront.” And that “in this future of beauty”, L’Oréal is “reinventing the customer relationship in the hair salon.”
The group has long developed a special relationship with beauty professionals, and is once again demonstrating its involvement in Hair Salons by taking up the environmental issue.
And it starts with Water Saver, the first showerhead to exploit patented water fragmentation technology.
Developed with Swiss start-up Gjosa SA for L’Oréal Professionnel Paris, “this new water distribution system for hair salon trays saves up to 69% water when coloring, shampooing or applying a mask“, explains Béatrice Dautzenberg.
This low-flow showerhead breaks up the flow of water while increasing the speed of the droplets. Two 150km/h jets mix in the showerhead, acting like a water particle gas pedal.
To date, this technology has saved 43 million liters of water. In fact, while a standard hair salon showerhead uses 8.95 liters per minute, L’Oréal Water Saver uses just 2.74 liters per minute.
Another sustainable dimension is being tackled head-on by the group: digital pollution.
Thanks to a partnership begun in 2020 with French startup Impact +, the group is more effectively measuring the impact of its digital media activities.
As Kim Dircks, in charge of digital sustainability and diversity and inclusion at group level, confirms, “digital habits have a huge impact on our carbon footprint. We have managed to reduce our carbon footprint by 4%, and by 2025 we want to increase this to 8%. That’s why L’Oréal is very interested in partnerships with startups capable of measuring carbon footprints and then reducing them.”
Personalized beauty taken a step further
Whether in the comfort of a customer’s own home or in a certified Hair Salon, the L’Oréal group is also committed to personalizing the customer experience ever further.
This approach can be seen in the Giorgio Armani Meta Profiler.
In just 10 minutes, this skin diagnosis tool can decode your skin and help you adopt the right routine. Developed in partnership with startup Newtone, it is available exclusively in Armani Beauty points of sale.
Meta Profiler features a high-resolution camera to which has been added a real-time hydration sensor developed via an algorithm based on over 100,000 skin captures. 18 analytical LEDs enable precise scanning of forehead, cheek, crow’s feet and pigmentation spots.
As one of the demonstrators on the stand explains, once the diagnosis has been carried out, the customer completes a questionnaire on lifestyle, habits and difficult-to-assess criteria such as skin firmness. From this, he or she obtains an overall score based on four main criteria: signs of age, complexion, hydration as well as shine and texture.
For Béatrice Dautzenberg, “the beauty consultant will be able to create a personalized skincare routine based on Crema Nera products, but also on Armani’s own gestures – Meta Sculpt – which will boost the effectiveness of the cream, while providing an in-cabin protocol tailored to the customer’s skin. The challenge here is to create a high-precision skin analysis consultation.”
A personalized beauty service that also strikes home with 3D SHU: Brow by Shu Uemura. Inspired by Japanese calligraphy, this Gen Z-friendly innovation is intended to be phygital: it links physical and virtual beauty experiences. Equipped with a Shu Uemura sticker, users can scan their face and live the experience in augmented reality on Snapchat.
The tool also helps refine the use of eyeliner and better identify the specifics of the customer’s eyebrows, a detail that 9 out of 10 people are unaware of.
Virtual beauty and exclusive partnership
At l’Oréal, like Clinique and Amore Pacific, Beauty is not just IRL (editor’s note: in real life), it’s also virtual, with the customization of one’s avatar in web3.
A world that L’Oréal has already experimented with in the past, through exclusive virtual character skins.
In November 2022, L’Oréal Professionnel was the first hairdressing brand to enter the Metaverse via a partnership built around 5 looks with the world leader in multi-app avatars, ReadyPlayerMe. Last April, L’Oréal Professionnel repeated the experience under the title Gravitas, offering 5 extraordinary looks with virtual hairstyles “defying the law of gravity“.
For this latest edition of Vivatech, the group is presenting the Avatar Looks experience, an avatar customization tool co-developed with several of the group’s brands (L’Oréal Professionnel Paris, Maybelline New York, Shu Uemura and Valentino Beauty), which makes it possible to “push back the limits of virtual self-expression and stereotypes on the web3.”
A simple scan of a QR code is all it takes to create an avatar on the ReadyPlayerMe platform.
In the same space, visitors could discover Gorjs by NYX Professional Makeup – the world’s first DAO (Decentralized Autonomous Organization) dedicated to beauty creators, in other words a community of web3 designers, 3D artists and beauty product manufacturers called upon to create the future of digital beauty.
Vivatech was also an opportunity for L’Oréal to unveil the collaboration between Maybelline New York and Microsoft Teams. Expected for July 2023, it will enable the three hundred million users of Microsoft Teams to wear virtual make-up during their video meetings.
So many users who dream of being “ready in a click“. The democratization of telecommuting since the end of the pandemic has meant that, because of their work schedules and roles, they sometimes have to hold long-distance meetings, and don’t necessarily have the time to apply a final touch of make-up.
This innovation doesn’t just allow users to try out looks from an aesthetic point of view: it also responds to a well-honed e-commerce strategy, as Béatrice Dautzenberg points out: “Each virtual make-up filter is taken directly from the Maybelline offer. The user can access information on the real product at any time and, in the future, purchase it.”
The final word goes to Nicolas Hieronimus, CEO of the L’Oréal Group: “By putting our resources at the service of emerging technologies that democratize access to smarter, more sustainable beauty, we enable everyone to enjoy beauty in a more equitable and personalized way.”
Read also >Tesla boss in the flesh at Vivatech 2023
Featured photo : © L’Oréal[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Once again present at Vivatech, the world’s leading beauty company showcased its latest innovations, as well as its new partnership with Microsoft. From skin diagnostics to inclusive solutions, take a guided tour of the stand with Béatrice Dautzenberg, Global Director Beauty Tech Services.
Like LVMH, the L’Oréal group returned for the seventh year running to Europe’s largest trade show dedicated to innovation and the startup ecosystem, with no fewer than thirteen product innovations. The group sees technology as a means of better informing customers and facilitating their access to personalized beauty products and services.
According to Hervé Navellou, President of L’Oréal France, technology is “an incredible lever for taking beauty innovation to the next level, [provided] we meet the growing needs of sustainability and inclusivity“.
Our hostess, Béatrice Dautzenberg, Global Director Beauty Tech Services confirms: “For us, technology is not a gadget but a tool capable of fulfilling a mission: to offer everyone personalized beauty capable of having a positive impact on both the environment and society.”
Inclusive beauty, the theme of the 2023 edition
“Tech for Good and Beauty for All” is the message conveyed by the Group and its sparkling Global Director Beauty Tech Services. With infectious enthusiasm, Béatrice Dautzenberg describes the four main themes of this 2023 edition, and in particular that of inclusion, in other words, addressing solutions to people or minorities hitherto excluded from the beauty industry.
And if one innovation sums up the Group’s commitment to inclusive beauty this year, it’s Hapta technology, the fruit of a partnership between the American company Verily and L’Oréal Luxe’s flagship brand, Lancôme. A name that evokes the word “haptics” or “science of touch”.
Revealed in early 2023 at the CES show in Las Vegas, this is the first fully motorized, high-precision portable make-up applicator. This artificial intelligence-driven technology stabilizes lipstick application. The motor and mechanism allow the tube to rotate 360 degrees and flex up to 70 degrees.
This technological advance makes make-up easier to use for people with disabilities.
Béatrice Dautzenberg points out that “today, nearly 50 million people worldwide have limited dexterity in their hands and arms, with tremors due in particular to Parkinson’s disease.” She adds, “What we want with this partnership is to overcome this handicap by enabling them to apply make-up independently and regain their self-confidence.”
Until now, Verily had developed this technology to help people with disabilities hold their cutlery more steadily.
Hapta will soon be available with a mascara application.
In this way, L’Oréal intends to cover the two most common forms of beauty expression in the world.
Other inclusive solutions presented at Vivatech include an update of Spotscan, a skin diagnostic developed by La Roche Posay and initially launched in June 2019.
For Béatrice Dautzenberg, “it’s a diagnostic tool developed with dermatologists that you can perform using your phone. Thanks to a database of 6,000 images and the combination of augmented reality (AR) and artificial intelligence (AI), customers can, in three selfies, benefit from product recommendations tailored to their needs.”
The tool doesn’t stop at a diagnosis to identify blackheads and pimples, it also measures, on a scale of 0 to 5, the need to see a professional or not, as well as recommending a beauty routine to better protect and repair the skin.
The project was prompted by the observation that acne sufferers (40% of adults, 80% of teenagers) don’t always have access to professional medical advice and prescriptions, and therefore don’t necessarily know whether their skin condition requires seeing a specialist. According to data provided by our host from L’Oréal, only one in 10 people worldwide has access to a dermatologist.
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Once again present at Vivatech, the world’s leading beauty company showcased its latest innovations, as well as its new partnership with Microsoft. From skin diagnostics to inclusive solutions, take a guided tour of the stand with Béatrice Dautzenberg, Global Director Beauty Tech Services.
Like LVMH, the L’Oréal group returned for the seventh year running to Europe’s largest trade show dedicated to innovation and the startup ecosystem, with no fewer than thirteen product innovations. The group sees technology as a means of better informing customers and facilitating their access to personalized beauty products and services.
According to Hervé Navellou, President of L’Oréal France, technology is “an incredible lever for taking beauty innovation to the next level, [provided] we meet the growing needs of sustainability and inclusivity“.
Our hostess, Béatrice Dautzenberg, Global Director Beauty Tech Services confirms: “For us, technology is not a gadget but a tool capable of fulfilling a mission: to offer everyone personalized beauty capable of having a positive impact on both the environment and society.”
Inclusive beauty, the theme of the 2023 edition
“Tech for Good and Beauty for All” is the message conveyed by the Group and its sparkling Global Director Beauty Tech Services. With infectious enthusiasm, Béatrice Dautzenberg describes the four main themes of this 2023 edition, and in particular that of inclusion, in other words, addressing solutions to people or minorities hitherto excluded from the beauty industry.
And if one innovation sums up the Group’s commitment to inclusive beauty this year, it’s Hapta technology, the fruit of a partnership between the American company Verily and L’Oréal Luxe’s flagship brand, Lancôme. A name that evokes the word “haptics” or “science of touch”.
Revealed in early 2023 at the CES show in Las Vegas, this is the first fully motorized, high-precision portable make-up applicator. This artificial intelligence-driven technology stabilizes lipstick application. The motor and mechanism allow the tube to rotate 360 degrees and flex up to 70 degrees.
This technological advance makes make-up easier to use for people with disabilities.
Béatrice Dautzenberg points out that “today, nearly 50 million people worldwide have limited dexterity in their hands and arms, with tremors due in particular to Parkinson’s disease.” She adds, “What we want with this partnership is to overcome this handicap by enabling them to apply make-up independently and regain their self-confidence.”
Until now, Verily had developed this technology to help people with disabilities hold their cutlery more steadily.
Hapta will soon be available with a mascara application.
In this way, L’Oréal intends to cover the two most common forms of beauty expression in the world.
Other inclusive solutions presented at Vivatech include an update of Spotscan, a skin diagnostic developed by La Roche Posay and initially launched in June 2019.
For Béatrice Dautzenberg, “it’s a diagnostic tool developed with dermatologists that you can perform using your phone. Thanks to a database of 6,000 images and the combination of augmented reality (AR) and artificial intelligence (AI), customers can, in three selfies, benefit from product recommendations tailored to their needs.”
The tool doesn’t stop at a diagnosis to identify blackheads and pimples, it also measures, on a scale of 0 to 5, the need to see a professional or not, as well as recommending a beauty routine to better protect and repair the skin.
The project was prompted by the observation that acne sufferers (40% of adults, 80% of teenagers) don’t always have access to professional medical advice and prescriptions, and therefore don’t necessarily know whether their skin condition requires seeing a specialist. According to data provided by our host from L’Oréal, only one in 10 people worldwide has access to a dermatologist.
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