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To present her spring-summer 2021 collection, the young British designer Paria Farzaneh unveiled at London Fashion Week a fashion show marked by a spirit of resistance in the English countryside this Sunday.
The 26-year-old gathered her guests in the Chilterns, north-west of the British capital, where the models paraded in groups through clouds of smoke in a meadow, ready to face the elements dressed in camouflage jackets and hoods folded over their heads.
It was one of the few LFW shows this season to have a real audience, given the health restrictions imposed by the coronavirus on mass gatherings.
“In recent months, the world as we know it has seen great resistance, upheaval and awareness,” the brand said in a statement, citing “unrest” in the United States, including fires and anti-racism protests that directly affected two of its employees.
“As a brand and as a community, we have always believed in our world and its people.”
“We can’t force people to change their mindset and beliefs, but we can sow the seeds of a new perspective; we can start the process, we can start the conversations“.
Born of Iranian immigrant parents and raised in Yorkshire, northern England, Farzaneh likes to surprise her audience.
Multiculturalism as a source of inspiration
Last January, in the aftermath of the death of General Qasem Soleimani, Iran’s commander-in-chief, in a U.S. air strike in Iraq, his London parade was a mockery of a traditional Iranian wedding.
Women were invited to sit on one side, men on the other, to witness the exchange of vows by a young Farsi-speaking couple.
But on the models’ side, formal outfits have been replaced by a streetwear collection with elegant floral and Persian prints that have made the designer’s reputation.
Her sense of theater and detail has allowed Farzaneh, who graduated from Ravensbourne University in London in 2016, to make her mark in the fashion world.
She has already collaborated with major labels such as Gore Tex and Converse and was also a semi-finalist for last year’s prestigious LVMH award.
Through her collections, Farzaneh – whose grandfather was a tailor in Iran – explores her origins and celebrates multiculturalism.
Very aware of the environmental impact of the fashion industry, she has in the past used polyester and nylon made from recycled plastic bottles or fishing nets.
Read also > ROME: FENDI ORGANISES AN EXCEPTIONAL VIVALDI CONCERT TO CELEBRATE THE FESTIVAL OF MUSIC
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Sales in China of Italian luxury goods group Prada, founded by Mario Prada in 1913, have recovered strongly since the reopening of shops in the country and to date are well above last year’s levels, Managing Director Patrizio Bertelli told Reuters on Friday.
Bertelli said the appetite of Chinese customers for luxury goods remained very strong despite the fallout from the coronavirus pandemic, which has tipped the global economy into recession and frozen international travel.
The virus first emerged in China late last year and then spread to the rest of the world, forcing high-end retailers to temporarily close stores and idle manufacturing sites.
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Sales in China of Italian luxury goods group Prada, founded by Mario Prada in 1913, have recovered strongly since the reopening of shops in the country and to date are well above last year’s levels, Managing Director Patrizio Bertelli told Reuters on Friday.
Bertelli said the appetite of Chinese customers for luxury goods remained very strong despite the fallout from the coronavirus pandemic, which has tipped the global economy into recession and frozen international travel.
The virus first emerged in China late last year and then spread to the rest of the world, forcing high-end retailers to temporarily close stores and idle manufacturing sites.
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